From the monthly archives:

July 2008

WBJ Central New England Sales Summit

by Justin Levy on July 31, 2008

Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal.  After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.
One of the sessions which generated the most buzz was hosted by Mark Roberge and Peter Caputa of HubSpot as [...]

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Crafting an Inbound Marketing Strategy

by Justin Levy on July 28, 2008

The HubSpot team just posted a video of a presentation that they recently gave.  The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results.  They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy.  [...]

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Using Internet PR Like You Use Twitter

by Justin Levy on July 26, 2008

As I was reading some status updates (otherwise known as “tweets”) on Twitter today I started thinking about how most of us use social media.  In general, we use social media to:

Interact with our friends, families, and colleagues
Network with others who have similar personal and professional interests
Promote ourselves
Promote our blogs
Promote our companies
Promote/discuss important causes, upcoming [...]

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Weekly Roundup: Posts from the PR World [7/25/08]

by Justin Levy on July 25, 2008

Starting today this will be a weekly roundup of everything I found interesting from the slice of the blogosphere reserved for the world of PR, marketing and social media.  Besides popular PR, marketing and social media posts, I will also post what book(s) I’m currently reading as well as any other non-PR related interesting posts, [...]

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How Productive Are You When You’re Online?

by Justin Levy on July 23, 2008

A few months ago I started reading more and more about RescueTime, a tool that could “watch” me throughout the day, track what programs and sites I spend my time on and help me to be more productive.  I installed the program and immediately fell in love with it.  The application runs in the background [...]

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Using Unconventional PR to Gain Exposure

by Justin Levy on July 20, 2008

In my last post I mentioned that David Meerman Scott, in his book and ebook, suggests that we should write press releases about any topic and not just when we have big corporate news such as a new product launch.  This got me thinking about the various unconventional uses of internet PRs I’ve seen at [...]

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Old School vs New School PR in a Web 2.0 World

by Justin Levy on July 16, 2008

It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz.  Let’s take a look at the old school vs new school approaches to distributing press releases.
The old way of marketing – Traditionally marketing teams would put together a [...]

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A Report Card for Your Press Release

by Justin Levy on July 11, 2008

I was looking through the Web Ink Now archives tonight and came across a great new tool in helping you publish the best PR possible.  Whether you’re brand new at writing press releases or an experienced professional, HubSpot’s PressRelease Grader can help you improve your PR copy.  The tool will provide you with a “marketing [...]

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Use Google Alerts to Monitor Your Company’s Online Presence

by Justin Levy on July 6, 2008

I just came across a great article by Mike Volpe on using Google Alerts to monitor your company’s online presence.
Use Mike’s suggestions in conjunction with the information on my previous post to gain some direction in developing your online reputation management strategy.

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Monitoring Your Company’s Online Reputation

by Justin Levy on July 2, 2008

An increasing concern among professionals, new grads, and entreprenuers concerns establishing a positive web presence.  The explosion of social networking through blogs, Facebook, MySpace, Twitter, etc have caused many companies to become increasingly concerned with their online reputation.
If you provide services online or are just a small entreprenuer without a website, people will always have a [...]

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