I was looking through the Web Ink Now archives tonight and came across a great new tool in helping you publish the best PR possible. Whether you’re brand new at writing press releases or an experienced professional, HubSpot’s PressRelease Grader can help you improve your PR copy. The tool will provide you with a “marketing effectiveness score” after analyzing the language, links, “search engine optimization characteristics” and content of your copy.
The best part is it’s FREE and simple to use! Just copy and paste your PR into the system, add some other basic information such as company name and email, and you’re immediately provided with your score and suggestions on how to improve your copy.
Though not hard to use, the team over at HubSpot have even created a how-to video for their new tool:
[youtube=http://www.youtube.com/watch?v=ltnuYu_PeJc]
Head over to PressRelease Grader now and see how your latest press release scores.
Justin Levy helps businesses develop strategies and figure out how to move needles important to them by using new media tools. Justin is also an innovative restaurateur. Justin is the author of the book "Facebook Marketing: Designing Your Next Marketing Campaign." 
