From the monthly archives:

August 2008

Weekly Roundup: Posts from the PR World [8/29/08]

by Justin Levy on August 29, 2008

It’s definitely been a busy week around here for me.  I was finally able to launch my new blog focusing on cooking, grilling, techniques/tips, recipes, etc.  If you are a foodie then check out Prime Cuts and let me know what you think.  Since I didn’t get a chance to post a weekly roundup for [...]

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Want Press? Check Your Inbox

by Justin Levy on August 27, 2008

Are you an expert at something?  We all are, right?  Have you ever wondered how you could be that expert that’s featured in various news stories across the country?  Some choose to start a blog to showcase this expertise.  But, what if you could have a list of queries from reporters emailed to you every [...]

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The New Rules of Press Releases

by Justin Levy on August 25, 2008

In case you haven’t noticed, press releases are changing. The way they’re written, the way they’re distributed, and the way they’re used has evolved.In the “old days,” press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one [...]

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Tips from an Internet Marketing Expert

by Justin Levy on August 22, 2008

Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot.  We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media.
[youtube=http://www.youtube.com/watch?v=0CDG95c0PzI]
Mike will be a part of a top-notch group of presenters at the upcoming [...]

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Social Media Explained Through a Prism

by Justin Levy on August 20, 2008

“If a conversation takes place online and you’re not there to hear or see it, did it actually happen?”
This is the question that PR expert Brian Solis, principal of FutureWorks, asked when introducing his latest creation, the Conversation Prism.
Solis, along with Jesse Thomas of JESS3, developed the Conversation Prism to be a “living, breathing representation [...]

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Recently, Newsforce released a new product which is a paid placement network for press releases.  The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
To accomplish this, Newsforce purchases ad spots on the major news media sites and then displays their clients’ press releases within [...]

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Weekly Roundup: Posts from the PR World [8/15/08]

by Justin Levy on August 15, 2008

Wow, what a week around the PR blogosphere!  I’m not going to explain it all again as many others have commented on it.  Some of the links below are just a few of the many posts but you’ll be able to get a good overview by following the links on those articles as well.  Another [...]

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10 Tips for a Successful Internet PR Campaign

by Justin Levy on August 12, 2008

I’m often asked for tips on how to develop a successful internet-based PR campaign.  In the past I have covered some of the “unconventional” or non-traditional ways that a press release could be used to gain exposure.  But I wanted to put together a set of quick tips that will help point you in the [...]

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Weekly Roundup: Posts from the PR World [8/9/08]

by Justin Levy on August 9, 2008

I’ve decided to tweak the format of the Weekly Roundup a little bit.  Since I haven’t had as much time to read lately as I had anticipated, I am going to list a few new PR, marketing or social media related books each week which I think are important to pick up.  These books may [...]

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Interview with a PressRelease-o-maniac

by Justin Levy on August 8, 2008

Today I interviewed engineer-turned-marketer, David Butler creator and owner of PressRelease-o-maniac, a London-based press release distribution site.  PressRelease-o-maniac is only a few months old but is already getting an increasing number of PRs submitted on a daily basis and shows a lot of future growth potential.
Can you tell us a little more about [...]

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