by Justin Levy on August 29, 2008
It’s definitely been a busy week around here for me. I was finally able to launch my new blog focusing on cooking, grilling, techniques/tips, recipes, etc. If you are a foodie then check out Prime Cuts and let me know what you think. Since I didn’t get a chance to post a weekly roundup for [...]
by Justin Levy on August 27, 2008
Are you an expert at something? We all are, right? Have you ever wondered how you could be that expert that’s featured in various news stories across the country? Some choose to start a blog to showcase this expertise. But, what if you could have a list of queries from reporters emailed to you every [...]
by Justin Levy on August 25, 2008
In case you haven’t noticed, press releases are changing. The way they’re written, the way they’re distributed, and the way they’re used has evolved.In the “old days,” press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one [...]
by Justin Levy on August 22, 2008
Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot. We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media.
[youtube=http://www.youtube.com/watch?v=0CDG95c0PzI]
Mike will be a part of a top-notch group of presenters at the upcoming [...]
by Justin Levy on August 20, 2008
“If a conversation takes place online and you’re not there to hear or see it, did it actually happen?”
This is the question that PR expert Brian Solis, principal of FutureWorks, asked when introducing his latest creation, the Conversation Prism.
Solis, along with Jesse Thomas of JESS3, developed the Conversation Prism to be a “living, breathing representation [...]
by Justin Levy on August 18, 2008
Recently, Newsforce released a new product which is a paid placement network for press releases. The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
To accomplish this, Newsforce purchases ad spots on the major news media sites and then displays their clients’ press releases within [...]
by Justin Levy on August 15, 2008
Wow, what a week around the PR blogosphere! I’m not going to explain it all again as many others have commented on it. Some of the links below are just a few of the many posts but you’ll be able to get a good overview by following the links on those articles as well. Another [...]
by Justin Levy on August 12, 2008
I’m often asked for tips on how to develop a successful internet-based PR campaign. In the past I have covered some of the “unconventional” or non-traditional ways that a press release could be used to gain exposure. But I wanted to put together a set of quick tips that will help point you in the [...]
by Justin Levy on August 9, 2008
I’ve decided to tweak the format of the Weekly Roundup a little bit. Since I haven’t had as much time to read lately as I had anticipated, I am going to list a few new PR, marketing or social media related books each week which I think are important to pick up. These books may [...]
by Justin Levy on August 8, 2008
Today I interviewed engineer-turned-marketer, David Butler creator and owner of PressRelease-o-maniac, a London-based press release distribution site. PressRelease-o-maniac is only a few months old but is already getting an increasing number of PRs submitted on a daily basis and shows a lot of future growth potential.
Can you tell us a little more about [...]