by Justin Levy on September 16, 2008
A lot of businesses focus on “making it big” in the media. While it’s great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success. And you know what? That’s okay.
Take a look at the diagram above. Say you have a press release [...]
by Justin Levy on September 15, 2008
Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. Ten years after its launch Red Bull was finally brought to the United States first being introduced in California. In 2000 Red Bull had approximately $1 billion in worldwide sales. In 2006 more than 3 billion cans of Red Bull were sold in [...]
by Justin Levy on September 12, 2008
We are taking a break from our normally scheduled posting about internet PR and marketing to bring you something very cool. A new Twitter-like micro-blogging service would like to ask you one simple question: “What are you working on?”
Earlier in the week Yammer won TechCrunch 50 and officially launched their service following their presentation. Yammer [...]
by Justin Levy on September 8, 2008
As I’m sitting at the Inbound Marketing Summit anxiously awaiting the conference to begin, I’m reminded about interruption marketing. Both of the keynote speakers today, David Meerman Scott and Seth Godin, have both written extensively on their blogs and in their books about interruption versus permission-based marketing.
On a daily basis we receive various forms [...]
by Justin Levy on September 5, 2008
Today I interviewed Jason Kintzler, founder of PitchEngine. Jason has been a journalist, television anchor, PR guy and is now the founder of his first web startup. PitchEngine was created out of Jason’s passion for media and a desire to close the technology gap between media, PR pros and business in general. PitchEngine is something [...]
by Justin Levy on September 2, 2008
After a few days off to enjoy the holiday with my family, I’m back with a new and exciting interview. I recently had the opportunity to interview PR 2.0 expert Deirdre Breakenridge. Deirdre is President and Director of Communications at PFS Marketwyse as well as an accomplished author with her 4th book due on bookshelves [...]
