http://justinrlevy.com/2008/09/15/when-your-brand-becomes-the-product/ Marketing and Social Media Wed, 01 Sep 2010 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://justinrlevy.com/2008/09/15/when-your-brand-becomes-the-product/comment-page-1/#comment-1554 VNL Wed, 22 Apr 2009 04:35:44 +0000 http://thatsgreatpr.wordpress.com/?p=294#comment-1554 Having your product become synonymous with your brand is good to a certain extent. Yes, it shows that you have the consumer's share of mind, but you also risk becoming generic, like "Kleenex" or "Band-Aid". <a href="http://en.wikipedia.org/wiki/Genericized_trademark" rel="nofollow">http://en.wikipedia.org/wiki/Genericized_trademark</a> Having your product become synonymous with your brand is good to a certain extent. Yes, it shows that you have the consumer's share of mind, but you also risk becoming generic, like “Kleenex” or “Band-Aid”. http://en.wikipedia.org/wiki/Genericized_trademark

]]> http://justinrlevy.com/2008/09/15/when-your-brand-becomes-the-product/comment-page-1/#comment-48 VNL Sun, 21 Sep 2008 17:05:45 +0000 http://thatsgreatpr.wordpress.com/?p=294#comment-48 Having your product become synonymous with your brand is good to a certain extent. Yes, it shows that you have the consumer's share of mind, but you also risk becoming generic, like "Kleenex" or "Band-Aid". http://en.wikipedia.org/wiki/Genericized_trademark Having your product become synonymous with your brand is good to a certain extent. Yes, it shows that you have the consumer’s share of mind, but you also risk becoming generic, like “Kleenex” or “Band-Aid”. http://en.wikipedia.org/wiki/Genericized_trademark

]]>