From the monthly archives:

November 2008

Why Word of Mouth Advertising is So Important

by Justin Levy on November 24, 2008

We interrupt this blog for a very important post about customer service and the importance of word-of-mouth.
Saturday while in Manhattan to take care of some wedding appointments, we decided to head over to Chelsea Market where the Food Network has its offices and most of their studios.  Since I’m at a restaurateur and foodie at [...]

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How to Measure the ROI of Social Media

by Justin Levy on November 18, 2008

One question that is constantly asked by organizations who are considering venturing into new media is concerning what the ROI for their efforts will be.  Typically they want to turn to this traditional measuring tool to judge whether or not it is worth their time and investment to get involved.  If you are someone who [...]

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Being Better Than Zero and Appreciating It

by Justin Levy on November 12, 2008

One of the things I really enjoy doing is to dig through blog archives and read older content. Why? Because most of the time it is still relevant today. Also, it allows you to see the progression of a blog and the person or people behind that blog.
Tonight I decided to dig [...]

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Don’t Forget About the Importance of Internal Marketing and Communication Strategies

by Justin Levy on November 10, 2008

So you’re really psyched because you’ve been working hard on the marketing plan for your company’s hot new product.  You’ve worked on creating catchy packaging with eye-popping colors and a really cool, trendy logo.  You created a social media press release that you’re going to launch on PitchEngine.  You’re planning on setting up a Facebook [...]

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Crafting a Successful Buzz Strategy

by Justin Levy on November 5, 2008

Today Maria Elena Duron takes over my blog for a guest post on creating a buzz strategy.  Maria is CEO of Buzz to Bucks which provides online profile management, social management and reputation management services to its’ clients.
This week I sat down with several clients to talk Twitter. Their questions ranged from “how to?”, “what’s this?”, [...]

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Marketing to Buyer Personas and Inbound Marketing – David Meerman Scott’s Keynote at Inbound Marketing Summit

by Justin Levy on November 3, 2008

This past weekend I started re-reading David Meerman Scott’s The New Rules of Marketing & PR.  As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing.  As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing [...]

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