Comments on: Don’t Forget About the Importance of Internal Marketing and Communication Strategies http://justinrlevy.com/2008/11/10/dont-forget-about-the-importance-of-internal-marketing-and-communication-strategies/ Marketing and Social Media Sat, 31 Jul 2010 09:16:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Douglas Karr http://justinrlevy.com/2008/11/10/dont-forget-about-the-importance-of-internal-marketing-and-communication-strategies/comment-page-1/#comment-139 Douglas Karr Sat, 20 Dec 2008 15:51:57 +0000 http://thatsgreatpr.wordpress.com/?p=510#comment-139 Thanks for the hat tip! Ironically, I'm working on this very issue with our employees right now. :) <abbr><em>Douglas Karr’s last blog post..<a href="http://feeds.feedburner.com/~r/DouglasKarr/~3/371243212/" rel="nofollow">How Should a Company Dive into Social Media?</a></abbr></em> Thanks for the hat tip! Ironically, I’m working on this very issue with our employees right now. :)

Douglas Karr’s last blog post..How Should a Company Dive into Social Media?

]]> By: Josh Whitford http://justinrlevy.com/2008/11/10/dont-forget-about-the-importance-of-internal-marketing-and-communication-strategies/comment-page-1/#comment-106 Josh Whitford Mon, 10 Nov 2008 21:25:01 +0000 http://thatsgreatpr.wordpress.com/?p=510#comment-106 I love the video it is so true that most are that clueless when it comes to interaction and communication between businesses and clients (and employees). I love the video it is so true that most are that clueless when it comes to interaction and communication between businesses and clients (and employees).

]]> By: Apolinaras "Apollo" Sinkevicius http://justinrlevy.com/2008/11/10/dont-forget-about-the-importance-of-internal-marketing-and-communication-strategies/comment-page-1/#comment-105 Apolinaras "Apollo" Sinkevicius Mon, 10 Nov 2008 19:25:33 +0000 http://thatsgreatpr.wordpress.com/?p=510#comment-105 Loved the video! One of the biggest branding/marketing failures I have seen in my career was where the founders were all fired up about the new strategy, but they failed to market it to the staff. Worse yet, since founders never really sold the service, they had no idea how customers perceived the service and the brand. At the end of the day, sales teams refused (yes - REFUSED) to use new marketing materials and new terminology. Founders had to go back to the drawing board after dumping all that money. #1 involve your staff in crafting the marketing strategy, because they are at the front lines and #2 if you can't sell the new strategy to the staff, you will not be able to sell it to the customer. Just my 2 cents. Apolinaras "Apollo" Sinkevicius www.apsinkus.com Loved the video! One of the biggest branding/marketing failures I have seen in my career was where the founders were all fired up about the new strategy, but they failed to market it to the staff. Worse yet, since founders never really sold the service, they had no idea how customers perceived the service and the brand.
At the end of the day, sales teams refused (yes – REFUSED) to use new marketing materials and new terminology. Founders had to go back to the drawing board after dumping all that money.
#1 involve your staff in crafting the marketing strategy, because they are at the front lines and #2 if you can’t sell the new strategy to the staff, you will not be able to sell it to the customer.

Just my 2 cents.

Apolinaras “Apollo” Sinkevicius
http://www.apsinkus.com

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