Exploring how social media humanizes business…
From the monthly archives:
This morning I was walking my dog, Sasha, as part of my normal early morning routine. Every morning I always seem to see the same people also outside walking their dogs. What is interesting to me is that even when I’m running a little early or a little late, it seems that I run into [...]
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Every Monday night at 8p ET it begins. People get comfortable in front of their computers and they begin sending out messages apologizing for what will take place over the next 3 hours for those who aren’t joining. Suddenly the Twitter stream starts filling up with messages being tagged #journchat at an alarming rate. Have [...]
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It’s no surprise that word-of-mouth can be the best marketing a company could ask for. It can also be the most detrimental to a company’s brand if that word-of-mouth is negative or even indifferent. As we are going through difficult economic times, it becomes even more important that you cherish every single customer. Furthermore, word-of-mouth [...]
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Over the past 6 months or so I have become increasingly fascinated with Zappos.com. First, it was how fast the shipping was. Order something, go ahead. See when it comes in and you’ll be amazed too. Next it was that they have over 400+ employees on Twitter. Don’t believe me? They have a subdomain set-up [...]
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