Comments on: Are You Developing Raving Fans

By: Ricardo Bueno

Ricardo Bueno — Sun, 22 Feb 2009 23:09:24 +0000

Well I definitely agree with the list! Here’s what I would add…

Listening alone is sterile so I think that responsiveness definitely counts!. In addition to finding what they (your customers) want and delivering, finding what they’re unhappy with and providing a solution is important too.

By: Greg Manning

Greg Manning — Sun, 22 Feb 2009 19:25:10 +0000

I like #7 on your list to just “be human” because that is so true. You have to be real with people or you won’t be accepted by them. That is why people would rather talk to a person on the phone than a machine.

Honestly I think the best way to develop “raving fans” is to do a good job. Sure going out of your way to do something special is great from time to time but not possible for all customers everyday. The key to any successful business is leaving the customer satisfied. If you continuously leave customers happy and satisfied they will continue to come back.

By: David Moore

David Moore — Tue, 17 Feb 2009 19:34:51 +0000

Justin, just started reading you a few weeks ago. Good post. I am an avid reader and listener of books. One of the Big 3 items that I have my staff focus on is our #2 - Do the Unusual (or find out how). We are in the printing business and get asked to do all types of things. Most of the time the customer has no idea how difficult (or maybe impossible) it is to fulfill some requests. I want my staff to do the unusual or try the impossible, but let the customer know we are pushing the envelope "just for them." And if it is something we really can't do in house, don't let them walk out the door. Keep the project and we'll do the research to "find out how" it can be done. That way, we still get the credit. David Moore’s last blog post..2 Examples of Remarkable Customer Service

By: Susan Payton, The Marketing Eggspert

Susan Payton, The Marketing Eggspert — Tue, 17 Feb 2009 13:41:34 +0000

Justin–
Here’s an example I love. Two guys made a rap about McDonalds McNuggets. Not because they were paid to, but because they wanted to. Naturally, it got viral pickup of nearly 2 million views on YouTube. McDonalds got wind of this and is using them in a commercial.

You want people to love your brand so much they would promote it for free.

http://www.youtube.com/watch?v=XSZ6k3QIsAk