Using Social Media to Drive Sales for Small Business

Recently I had the opportunity to speak at Social Media Jungle: Boston hosted by Jeff Pulver.  The topic of my presentation was how brick and mortar businesses can use social media to drive sales.

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If you run a small business, how do you use new media for your business?  Has it been successful?  What tools do you choose to use?

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Three Books You Should Buy

One of the best parts of flying is that it gives me an opportunity to catch up on the big stack of books that I have.  This past week while traveling to SXSW I was able to read a few great books.  I’d definitely recommend any one of these books and hope you enjoy!

LinkedWorking, by Frank Agin and Lewis Howes

This is a small book so it doesn’t take long to read through yet it packs a punch for those wondering how to fully utilize LinkedIn.  Besides describing how to use LinkedIn properly, the book provides basic business networking tips in every chapter.  After showing you how you can improve your networking skills, the authors then apply these skills to LinkedIn.  Throughout the book co-author Lewis Howes describes how he used LinkedIn to grow his professional network, land speaking gigs, develop successful niche groups, audition for reality tv shows, and a host of other accomplishments.

The Power of Less: The Fine Art of Limiting Yourself to the Essential…in Business and in Life, by Leo Babauta

This was one of those books that the second you start reading it you know it’s going to change the way you think. I really loved this book and it helps to reinforce the need to always be analyzing what is essential in our lives. Once you determine what is essential, both personally and professionally, Leo then helps you to figure out what to do with everything else.  Leo explains the importance of only working on a single task at a time instead of the multi-tasking that many of us are used to.  Leo shows you how to break up big projects or goals into smaller, attainable tasks to keep you motivated, productive and focused.  If you were only going to buy one book from this list, you should buy 2 of these and give one to a friend, family member or co-worker.  This book is going into that special pile that I re-read from time-to-time.  If you haven’t been reading Leo elsewhere, he blogs over at Zen Habits.

Tribes: We Need You to Lead Us, by Seth Godin

Yes, I know, I’m one of the only marketers around to not have read this book the second it came out.  As a fan of Seth Godin, I am ashamed it took me so long to finally read it.  However, as usual, the book doesn’t disappoint.  Seth discusses the concept of tribes which are connected to one another through a common interest, idea or leader.  Through providing case stories similar to what Gary Vaynerchuk has done with Wine Library TV by bringing together and leading a group of wine enthusiasts,  Seth shows how beneficial and necessary it is to develop tribes.  As is Seth’s style, the book is thin and doesn’t take long to read but packs a punch.

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The Importance of Face to Face Interaction

Something that is very important to me is getting to meet people face-to-face.  I love the relationships that I’m able to build using social media tools but nothing beats then taking it to real life face-to-face conversations.  Today I wanted to share my thoughts on meeting people in person and why I want to meet you while at SXSW or any of the other conferences, meetups or other events I will be during 2009 (and beyond).

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Since I’ll be traveling over the next few weeks I figured my time to actually write will be hard, especially while at SXSW.  So, I have decided to do a lot more videos over the next few weeks.  I hope you enjoy :)

What are your thoughts?  Do you agree that face-to-face interaction is important?  Why?

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The Nature of Hard Work

I often talk about the need to hustle to achieve your goals whether they be personal or professional goals.  All across America there are millions of people who spend their life working hard to provide for their families.  Some work hard because they have to and others hustle, whether or not because they have to, but instead because they want to.  They love their jobs. I started really thinking about this while watching a recent TED presentation by Mike Rowe, the host of “Dirty Jobs“.

Watch this presentation and really pay attention.  First, it’s a great talk that Mike gave filled with jokes and interesting stories.  But, then read in between everything he’s talking about and listen to what he has to say about the nature of hard work and what he has found traveling the country doing these “dirty jobs”.

What are your thoughts about the nature of hard work?  Let’s chat about it in the comments below…

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The Next Evolution of Comments

Prior to social networks like Twitter, Facebook, and FriendFeed, if you wanted to discuss a blog post, you would normally do it in the comments section of the blog post.  Of course, you could discuss on the phone, in person or via email but on the web it would be discussed on that specific blog post.  That still continues but what has changed is that many conversations are taking place around the post as well on these various networks.  For example, someone could read this post in Google Reader, share it causing it to post to Facebook and FriendFeed.  Then on both of those networks, separate conversations could take place that I would never be aware of.  Well, that is changing and today Mashable announced the implementation of social media comments.

mashable-disqusThe feature is through the blog comment service Disqus and is powered by the comment aggregation service UberVU.  One of the benefits of using Disqus is that it provides a single commenting profile across any blog using the service.  It also allows you to post your comments to Facebook, FriendFeed, and a host of other features.

I have always enjoyed using Disqus on other blogs but have hesitated to implement on this blog or over on Prime Cuts.  The reason for my hesitation was that even though the Disqus comments are integrated into the blog, the comments on my blogs would no longer belong or be in control of the blog…they would be in Disqus hands.  That’s not necessarily a bad thing but, like I said, something that caused hesitation.  However, now I am considering testing with Disqus as I really want to test the social media comments when it enters general release.  It is currently being exclusively tested on Mashable over the next 2 weeks but there are plans to release it.

As of right now, this feature will only be able via the Disqus platform but is where the future of commenting is headed.  We first had the aggregation of social networks into platforms such as FriendFeed and now we will see blog comments become aggregated.

So now I turn it over to you, what are your thoughts on this?  As this eventually becomes a standard feature, what do you think will be the next big step for conversation on blogs and social networks?

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