As Twitter continues to grow at an alarming rate more and more people are discovering how it’s a great platform to engage in meaningful conversations. However, the real power of Twitter is in it’s function as a search engine. A lot of people use Twitter Search to monitor trending topics and conversations around hashtags while at conferences, events or chatting about a specific topic. But, one of the features that I don’t hear a lot of conversation around is the Advanced Search feature in Twitter Search.
Advanced Search isn’t a new feature but it’s not very prominent on the website. The option sits at the bottom right just below the 
search box on the Twitter Search site. Once you click on it, it opens a ton of advanced search options that allows you to really discover the power of Twitter as a search engine. Options include the ability to search different languages, search within geographic areas, filter based on whether a tweet contains a link, and a whole bunch of other ways to dig deep into Twitter to extract data.
Why is this important? Because of the sheer amount of conversations which are taking place on the service on a daily basis. According to BuzzGain, there are an average of 1.9 million tweets per day. This breaks down to 83,394 tweets per hour and 1,350 tweets per minute. Who wouldn’t want to search all of that data? I know I use Twitter Search at least 2-3 times per day. Usually, I will search Twitter before going out to Google. I think this trend will continue to grow as more people discover the power of Twitter Search and/or until the Google acquisition rumors ring true.
If you use Twitter Search, how do you use it? Do you find it useful? Have you tried using the advanced features yet?
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