by Justin Levy on May 30, 2009
Today’s reviews are one about a company that everyone wants to know more about, Google, and the other about igniting the people in your company to do great things. First up is What Google Would Do? by Jeff Jarvis which I really enjoyed. Jeff broke the book up in a neat way and I really [...]
by Justin Levy on May 25, 2009
For the past 13 years I’ve been a HUGE Jay-Z fan. I started listening to Jay-Z in 1996 with the release of his first record, Reasonable Doubt. Not only was it one of the best records I had ever heard, I was also intrigued at how he released the album.
When no major record label would [...]
by Justin Levy on May 24, 2009
With the list of new media tools growing by the day, many marketers are trying to figure out how to incorporate them into their marketing programs. To assist, we brought together a panel at the Inbound Marketing Summit in San Francisco to discuss strategy building, case studies, their thoughts and a whole bunch more.
The panel [...]
by Justin Levy on May 22, 2009
I love attending conferences! It’s definitely not all of the traveling that makes it awesome. What I find so great about conferences, meetups, and other events is that it allows me to bring many of the online conversations that I have daily and continue them in real life through face-to-face interaction. What’s even better is [...]
by Justin Levy on May 20, 2009
Every once in a while someone enters an industry and totally changes it. David Ogilvy was that person for advertising. Many people may only know that Ogilvy & Mather is an international advertising and marketing agency. But, there is so much more to the story of someone who is called the “Father of Advertising”, David [...]
by Justin Levy on May 17, 2009
As Day 1 of the Inbound Marketing Summit in San Francisco came to a close, Tim Street stepped up to the stage and delivered an awesome closing presentation. If you don’t know Tim yet, he is involved in a lot of things related to video and social media, but is probably best known for French [...]
by Justin Levy on May 13, 2009
Do you spend most (or all) of your time working from coffee shops, airports, bookstores, cars, trains or anywhere else that’s not a typical office? There is now a new place for you to hang out. Today I’m super excited to announce the launch of workshifting.com. workshifting.com is a New Marketing Labs project on behalf [...]
by Justin Levy on May 12, 2009
Over the next several weeks I will be posting the videos and presentations from the Inbound Marketing Summit, a 2-day conference that I co-organize with Chris Brogan. The videos won’t be posted in the order of the actual schedule…that would be too boring. All of the videos are house on the Inbound Marketing Summit Blip.tv [...]
by Justin Levy on May 11, 2009
Wouldn’t it be great if you had a profile of who your exact customer was? Imagine all of the things you could do with that information. You could do research specifically on that ideal customer. You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to. You [...]
by Justin Levy on May 10, 2009
A little over a week ago I convinced Chris Brogan to shave his head for charity. We decided that we wanted to donate laptops to kids (not OLPC because Chris donated to them last year). To date we have raised $6,400 from nearly 150 contributors (thank you!). But, we’re still under our goal of $10,000 [...]
