The King of Madison Avenue – Book Review

Every once in a while someone enters an industry and totally changes it.  David Ogilvy was that person for advertising.  Many people may only know that Ogilvy & Mather is an international advertising and marketing agency.  But, there is so much more to the story of someone who is called the “Father of Advertising”, David Ogilvy and what he created with his agency.  Whether you know it, Ogilvy has influenced almost everything we know about modern-day advertising.

In the book, The King of Madison Avenue, Kenneth Roman, former Chairman and CEO of Ogilvy & Mather, explores and explains the man, the agency, and how such prints ads as “The Man in the Hathaway Shift” changed how ads were done.  As Jason Falls of Social Media Explorer explains in his review of the book:

“The King of Madison Avenue,” is a fantastic story of the storied advertising legend. It’s told by a man who knew and worked with him and is done so honestly, but respectfully. My great judge of a biographical work is two-fold. Was it easy to read and did I earn something. Yes on both counts for this one.

I think everyone in business should read this book, especially if you’re involved in the worlds of advertising, marketing, social media or PR…then it’s a must-read.

In order to move forward in life, we always have to see where we’ve come from.  Roman provides that for the world of advertising with this book.  You’ll be hard-pressed to find another book on the history of advertising that’s as good as this one.

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