Give Your Facebook Page a Facelift

Recently Robert Scoble interviewed Caitlin O’Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence.

One of the key ways of accomplishing this is through a Facebook Page.  As being someone that manages multiple Pages and Groups on Facebook, I was very interested to watch this interview.  Even though I spend hours each day on Facebook, there is so much development taking place by both Facebook and application developers that it’s hard to keep up.

Check out Robert’s interview with Caitlin:

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Two resources that Caitlin pointed out that I didn’t know Facebook provided were the Facebook Influencers and Facebook Marketing resource pages.  I’m going to spend a little time poking around there for new ideas, best practices and to see what some the featured pages are doing.

facebookresources

Caitlin definitely left me with a list of ideas I now have for updating my fan pages and groups.  It was also a nice prod to get in there and maintain interaction in the various pages.  I think one of the normal things that happens in a lot of social networks (at least it happens to me) is that you set up a page, group, or forum where you want to build a community.  But, because of other work, home or other page responsibilities, the pages, groups or forums don’t receive the level of attention that they deserve.

Remember when you build these communities you have to stay active in them.  You have people that join them beacuse they care about the subject or brand that the community is based around.  Be that community manager that they need and want whether it’s Facebook, LinkedIn or any other community you may be a part of.

If you want some more information on Facebook Pages, check out this excellent and comprehensive whitepaper by C.C. Chapman and his team over at The Advance Guard: About Face

If you’re so inclined, jump onboard my two main pages: Caminito Argentinean Steakhouse and Inbound Marketing Summit.

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9 Tips for Getting Back in Shape

I have always been someone who enjoyed being fit whether it be working out, playing sports or just being active gettinggymbag out and about.  But, unfortunately, over the past couple years I have been on again off again with working out.  I’ll do really well for a few months and then I let something like travel, vacation, busy work week or another excuse throw me off.  I’ve never stopped being fit such as choosing stairs instead of elevators or trying to eat decently healthy but I haven’t committed to it in the way that I have in the past.

You see, I tend to have an obsessive and competitive personality.  What this equals is that I always have to be the best at what I do and I obsess over ways to become the best.  Well, with not working out on a regular basis, it has driven me crazy because I know the things that I can do to immediately improve.  It drives me crazy that others are in better shape than I am.  I’ve spent a lot of time throughout my life studying nutrition, nutritional supplements, and working out.  For a few years I was a manager at GNC in college where I would devour 10-15 magazines per month and read every book that was sent to us.

As I make the commitment to get back into shape, I wanted to share with you some of my top tips to getting back in shape.

Top 10 Tips for Getting in Shape

  1. Buy some new gear – Go to your local athletic store and buy a new outfit including proper cross-training or running sneakers.  Not only will it make you feel better and put you into the mood to workout, it’ll help you be more comfortable and proper footwear will help to protect against injuries.
  2. Create a new playlist – Put together a fast-paced playlist that you’ll use when you go to the gym with your iPod or other MP3 player.  I tend to load hard-hitting rock or alternative songs for when I’m lifting weights.  If I’m doing cardio, I have a playlist of uptempo songs usually pop, hip-hop or club music.  You’ll find you’re workouts will be a lot better if you’re not already doing this.  Who really wants to listen to themselves gasp for breath while working out anyways?
  3. Always be a student – Go out and buy the rack of magazines, pick up a couple new books and find some websites that you enjoy reading.  Become a student of being healthy.  Not only will you learn tons about how to eat properly and put together workout plans based on your goals, it will also help to keep you motivated.  When I’m really into working out I will typically read 4-5 magazines and 1-2 books per month.  My two favorite magazines are: Men’s Health and GQ but there are tons more.
  4. Set small obtainable goals – One of the things I think discourages people the fastest when they’re trying to get back in shape is setting a goal that seems impossible such as losing 50lbs or dropping 8 pants sizes.  Set small obtainable goals and write them down.  Maybe if would be a big win if you made it to the gym 5 days this week, lost 3lbs, or didn’t eat fried food for 2 weeks.  These are very obtainable and measurable goals.  A bunch small wins will turn into obtaining that larger goal.
  5. Track your progress – You should record everything including your goals, your meals, and every workout along with a picture of yourself once per month.  This will help you to track your progress and see those small wins as well as helping you to set new goals.  What I also find this does, for me at least, is that I will not cheat on a meal or I’ll make sure I get that workout in that I don’t feel like doing because I don’t want to have to write the fried food or missed workout into my journal (unless it’s a cheat day of course!).  It keeps you accountable.  You could even make this journal public to keep you even more accountable.
  6. Reward yourself regularly – I find that people fall off track because they go too far too quick to the other spectrum.  You’ve spent a long time not eating healthy and/or not working out regularly.  Going to the other extreme and droppin everything you were doing previously, may actually cause you to fall off.  Start by cutting back and also don’t be afraid to reward yourself regularly.  I allow myself to have small rewards.  For example, if you eat a lot of chocolate, try cutting it back and just have a small square each night after dinner.  You’ll still be cutting back a lot of calories, fat and sugar and at the same time you’ll be satisfying your craving.
  7. Workout with a friend – While I don’t always have this luxury, I do find that I stick to my schedule a lot more when I’m able to workout with a friend.  When Laura and I first moved to Boston she was transitioning between jobs so that meant she was home every night.  Every night we would go to the gym as soon as I got home and then have dinner together.  It kept us accountable to each other and made it fun!
  8. Just get started – One of the most important things with getting back into shape is to just get started.  Is it a sunny day out right now as you read this?  Lace up your sneakers and take a walk around your neighborhood.  Hop in the pool and try to swim a couple laps.  Just do something active!
  9. Have fun - Most importantly, have fun with it!  Don’t see getting in shape as another task.  Choose activities that you enjoy doing and can do often.  If you don’t like gyms or are intimidated by them, go for walks, or bike rides, go swimming, run hills, do a hike and enjoy the view.  Whatever it is, find something that you enjoy and keep doing it.  You’ll find that you’ll soon begin wanting to explore other activities.

What are some of your tips for getting back into shape?

In my next post I’ll cover some of my tips for eating healthy which can sometimes be the more difficult thing for people to accomplish on their path to getting in shape.

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Photo by: stacya

Finding Motivation from the White House

Being that I don’t have cable at home I tend not to know what news specials are on, what new movies or coming out or pretty much anything else that I can’t watch on Fancast (client) or catch up on with Google News or CNN.  So, earlier this weekend I came across a news special that NBC put together entitled “Inside the Obama White House”  The site has a total of 15 videos which take you behind the scenes of the White House.

Being someone who loves any behind-the-scenes look, as well as someone who is fascinated with the inner workings of Washington, I eagerly watched all of the videos.  Brian Williams does an excellent job at balancing the personal and professional side of the White House including President Obama, his family and the many hard working individuals who work at the White House on a daily basis.

One of the major takeaways from watching the videos was how hard working everyone is from the President down to his staffers.  It is by watching videos like these that I find some of my inner motivation and drive.  While I’m debating whether to type another blog post or get an extra hour of sleep, there are individuals, many of them right around my age, that are working late, staying up working on policy issues such as the economy, going over security plans for the movement of our President, formulating responses and plans of action for ongoing international crises or a host of other issues that comes with running our country.  If these individuals can stay up  a little while longer to work on those responsibilities, I can definitely spend more time working on my projects.

If you want to see a little bit about what I’m talking about, check out these 2 videos to see what a day in the life of the White House is really like:

If you’d like to catch the rest of the videos, you can find them all here: NBC Presents Inside the Obama White House.

You can also follow the NBC crew on Twitter and Facebook….

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Providing a Velvet Rope Experience

velvetropeYesterday I had a meeting at Gillette Stadium as part of planning the Inbound Marketing Summit. As we took a tour of Patriot Place, a collection of shops and restaurants attached to the stadium, I was shown the Showcase Cinema de Lux. It was explained to me that this movie theater offered a “lux level” ticket which allowed you private access to a balcony level of the theater with private servers, full food and liquor menu, oversized plush chairs, and a handful of other amenities.  Yeah, ok, right.

Being someone who loves going to movies, I ventured back out later last night to see “The Hangover” (hilarious movie!). Once I walked into the theater I was floored by the technology and how nice everything was but I had no clue what I was in store for. We went over the stairs leading upstairs to the “lux level” and were greeted by 2 friendly staff members. First, we were carded because no one under 21 is allowed in the lux level (a huge plus!). Then we were escorted upstairs. Since we were a little early, we were invited to have a drink at the trendy restaurant and bar. Seriously, this was nothing like a movie theater restaurant. After watching the Red Sox game for a few minutes a staff member told us our seats were ready and escorted us into the theater.

Upon reaching our seats, he wiped them off for us, told us the features of the lux level and then presented us with our menus. Again, these were trendy menus with everything from chicken satay to pizza, burgers, entrees, martinis and just about anything else you could want including standard movie theater snacks. A few minutes after being seated we were greeted by our server who chatted with us for a few minutes and then immediately got our order taken care of.  Ok, private server, full food and liquor menu…check.

The seats were incredible!  Imagine the huge all encompassing leather recliner that you could fall asleep in. Now picture it with an elegant tray attached, server call button and enough leg room for this tall lanky guy to fully stretch out his legs. It was like a slice of heaven in a movie theater. Throughout the movie the server made sure we were taken care of and then thanked us at the end of the movie  Oversized plush leather chairs and a fantastic experience…double check.

This entire experience cost $10 additional but you received $5 credit towards food/drinks so it really only cost $4.50 more than a standard ticket.  That’s a little extra to pay for an experience that should cost much more than that.  Plus, we will ensure that we go back there from now on so they have gained a pair of regular customers.

What’s the point of this story?  Well, besides the fact that if you live in the Boston area, you should visit the Showcase Cinema de Lux, the point is that National Amusements (owner of the theater) is providing a velvet rope experience to their guests.  Even if you choose not to get the lux level seating, the movie theater is incredible.  But, if you are willing to pay a few extra dollars, you’ll never want to watch another movie any place else.  National Amusements took something as simple as going to the movies and thought outside of that standard box to come up with this velvet rope treatment.

We typically see this with the airline industry who is constantly trying to add increased value to their first-class services.  Look at some of the recent changes that Cathay Pacific, Virgin America and others have made that will push the envelope on flying experience…yet another experience that usually is pretty dull especially for those who travel a lot.

Are you looking for ways to provide your customers with a velvet rope experience?  If you are, then let’s chat about how you provide that experience in the comments.  If you aren’t providing a velvet rope experience, or at least the option of one, why not?

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Photos by: lolololori

A Video Review of the Griffin AirCurve for the iPhone

Shortly after the conclusion of SXSW, Dave Delaney (@davedelaney) of Griffin was nice enough to send me the AirCurve after I geeked out over it when I first saw it.  The AirCurve is an acoustic amplifier for the iPhone.  Using the iPhone’s built-in speaker along with the “wavecurve”, the AirCurve amplifies the sound to approximately 10 decibels.  It does this all without wires which is why I really geeked out when I saw it.  I have been using it a ton and loving every minute of it.  Check out my review of it and then make sure you grab a few of them, one for home, one for the office and give the other 5 you buy as gifts…

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