There has been a lot of buzz around Kogi BBQ, a Korean BBQ taco truck in LA that has used Twitter (@KogiBBQ) to create a phenomenon that produces lines that stretch around street corners to wait for the truck to arrive. While I travel through LA around once a month, I have yet to stay in LA for any amount of time where I would have the opportunity to visit the Kogi BBQ team and try one of their tacos.
If you don’t know the story of Kogi BBQ, instead of me retelling you the story, check out this excellent video on how they started and what Twitter has done to enable them to grow so fast. Starting out not having any sales on some days to now adding a 2nd truck and looking into options of opening brick & mortar locations is awesome to see!
[youtube]http://www.youtube.com/watch?v=JMUjIVPztds[/youtube]
As a restauranter who has used to social media as a primary means of marketing my steakhouse, I love the story of Kogi. As someone who works in this social media space, it’s always exciting to see companies that take these social tools and use them in a different way then we’re used to seeing.
Have you had a chance to partake in a Kogi BBQ taco yet?
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