Today is a special day for me as I announce signing my first book deal. I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing Campaign. The book is slated for release in January.
My goal with the book is to provide you with a solid overview of where Facebook has come from, where I believe it’s going and then in between all of that, how you can fully utilize the platform to become a trust agent both as an individual and as a business. I plan on showing you how to build a marketing plan with Facebook as an integral part of that plan, best in class examples, case studies and a ton more. This won’t be a gimmicky “you should join Facebook”-type book. I want this to be the type of book that might get you to look at Facebook through a different lens. I want this book to give you another cannon on your ship from which fire from. With this book I want to provide you with maps that will help you to chart a course using Facebook that will be helpful to you and your company.
This is an exciting next phase for me as I’ve always wondered whether I had the chops to write a book. Now we’ll see. I love challenges and this certainly is going to be a big challenge for me. Over the coming weeks and months I’ll take you behind-the-scenes and share my experiences as I go through the processes of writing and releasing a book.
As always, thank you for all of the support that you give me. My hope is that I’m helpful to you in some way that allows you to grow.
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