Comments on: Determining Social Media ROI

By: Social Media Marketing in the Restaurant Business | Justin Levy

Social Media Marketing in the Restaurant Business | Justin Levy — Mon, 07 Dec 2009 00:50:06 +0000

[...] further guide decision-making we also measure everything from the number of comments we receive on a blog post, to the number of hits on a video, the total [...]

By: Josh

Josh — Wed, 14 Oct 2009 22:24:26 +0000

I really liked the slide show, it really make simple the ROI from social. The hardest part in “selling” that social is worth it is the lack of analytic to back up claims. I know there are tons of tools out there to see numbers of people visiting a site, but more specifically the time involved in conversing online and the return that it gets you. Testing, playing and interacting are priceless towards improving conversions and ROI.

By: Josh

Josh — Wed, 14 Oct 2009 18:24:26 +0000

By: Christopher S. Penn

Christopher S. Penn — Tue, 13 Oct 2009 00:50:17 +0000

I appreciate the flattery, but I think it's important to stress that you do NOT need to be a “genius” of any kind to do this type of analysis. quite the opposite – this particular formula is accessible to everyone!