Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm?  Have you sat back and scratched your head wondering how the Obama campaign did it?  Are you amongst the group that wants to understand how they built such a strong community, both online and offline?  Need a break from the regular onslaught of business, marketing, and self-help books?  If you’re whipping your head up and down, first, stop.  We wouldn’t want you to get whip-lash.  Now, don’t even bother watching the video below and go buy 5 copies of The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory (Amazon affiliate link) by David Plouffe.  Enough said.

Want some more explanation?  David Plouffe was the campaign manager and chief architect of the Obama presidential campaign.  Over the course of 2 years the campaign raised more than $750 million, had a staff of almost 6,000 people and an army of volunteers that totaled into the millions.  The Audacity to Win (Amazon affiliate link) takes you closer than any other account of the Obama campaign has.  There are many business, marketing, community development and time management takeaways in addition to the granular level detail of what it takes to run a presidential campaign.

As usual, I shot a quick video with my thoughts on the book.  If you can’t view the video, check it out over on my YouTube channel.

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