Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm? Have you sat back and scratched your head wondering how the Obama campaign did it? Are you amongst the group that wants to understand how they built such a strong community, both online and offline? Need a break from the regular onslaught of business, marketing, and self-help books? If you’re whipping your head up and down, first, stop. We wouldn’t want you to get whip-lash. Now, don’t even bother watching the video below and go buy 5 copies of The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory
Want some more explanation? David Plouffe was the campaign manager and chief architect of the Obama presidential campaign. Over the course of 2 years the campaign raised more than $750 million, had a staff of almost 6,000 people and an army of volunteers that totaled into the millions. The Audacity to Win
As usual, I shot a quick video with my thoughts on the book. If you can’t view the video, check it out over on my YouTube channel.
[youtube]http://www.youtube.com/watch?v=5EIu0yQBJ_Y[/youtube]
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.
