Comments on: Is Social Media A Fad? http://justinrlevy.com/2009/11/29/is-social-media-a-fad/ Marketing and Social Media Sat, 31 Jul 2010 09:16:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Still Think Social Media Is A Fad? — Exploring How Social Media Humanizes Business Justin Levy http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-4152 Still Think Social Media Is A Fad? — Exploring How Social Media Humanizes Business Justin Levy Wed, 12 May 2010 03:04:36 +0000 http://justinrlevy.com/?p=1747#comment-4152 [...] Justin Levy on May 11, 2010 A recurring topic seems to be whether or not social media is a fad.  Personally, I’d like to think that we’re past having to justify whether or not [...] [...] Justin Levy on May 11, 2010 A recurring topic seems to be whether or not social media is a fad.  Personally, I’d like to think that we’re past having to justify whether or not [...]

]]> By: David Siteman Garland http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3577 David Siteman Garland Tue, 08 Dec 2009 06:45:00 +0000 http://justinrlevy.com/?p=1747#comment-3577 Justin,<br><br>This is a fantastic post.<br><br>Bottom line is the tools are probably going to change over time, but the principles of social business is here to stay.<br><br>Even here in conservative St. Louis (trust me it doesn't get anymore conservative), companies are doing more than just raising a curious eyebrow to social media (including big corporations, some of my clients, etc.)<br><br>In my opinion, people overly complicate the benefits of social media. <br><br>Many of these are intertwined, but here are some of the benefits to companies big and small:<br><br>1. Customer Service/Caring<br>2. PR<br>3. Marketing (not direct sales but can lead to direct sales)<br>4. Business Partnerships<br>5. Research/Crowd Sourcing/Developing New Products (This or This)<br>6. Humanizing A Business<br>7. Reputation Management<br>8. Recruiting<br>9. Reaching A New Demographic<br>10. Building A Database<br>11. Relationship Building/Networking<br>12. Spying...I mean researching Competitors :)<br><br>The measurement of course is different depending on the goals. The bottom line is the benefits can't be ignored. Justin,

This is a fantastic post.

Bottom line is the tools are probably going to change over time, but the principles of social business is here to stay.

Even here in conservative St. Louis (trust me it doesn't get anymore conservative), companies are doing more than just raising a curious eyebrow to social media (including big corporations, some of my clients, etc.)

In my opinion, people overly complicate the benefits of social media.

Many of these are intertwined, but here are some of the benefits to companies big and small:

1. Customer Service/Caring
2. PR
3. Marketing (not direct sales but can lead to direct sales)
4. Business Partnerships
5. Research/Crowd Sourcing/Developing New Products (This or This)
6. Humanizing A Business
7. Reputation Management
8. Recruiting
9. Reaching A New Demographic
10. Building A Database
11. Relationship Building/Networking
12. Spying…I mean researching Competitors :)

The measurement of course is different depending on the goals. The bottom line is the benefits can't be ignored.

]]> By: David Siteman Garland http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3435 David Siteman Garland Tue, 08 Dec 2009 02:45:00 +0000 http://justinrlevy.com/?p=1747#comment-3435 Justin,<br><br>This is a fantastic post.<br><br>Bottom line is the tools are probably going to change over time, but the principles of social business is here to stay.<br><br>Even here in conservative St. Louis (trust me it doesn't get anymore conservative), companies are doing more than just raising a curious eyebrow to social media (including big corporations, some of my clients, etc.)<br><br>In my opinion, people overly complicate the benefits of social media. <br><br>Many of these are intertwined, but here are some of the benefits to companies big and small:<br><br>1. Customer Service/Caring<br>2. PR<br>3. Marketing (not direct sales but can lead to direct sales)<br>4. Business Partnerships<br>5. Research/Crowd Sourcing/Developing New Products (This or This)<br>6. Humanizing A Business<br>7. Reputation Management<br>8. Recruiting<br>9. Reaching A New Demographic<br>10. Building A Database<br>11. Relationship Building/Networking<br>12. Spying...I mean researching Competitors :)<br><br>The measurement of course is different depending on the goals. The bottom line is the benefits can't be ignored. Justin,

This is a fantastic post.

Bottom line is the tools are probably going to change over time, but the principles of social business is here to stay.

Even here in conservative St. Louis (trust me it doesn't get anymore conservative), companies are doing more than just raising a curious eyebrow to social media (including big corporations, some of my clients, etc.)

In my opinion, people overly complicate the benefits of social media.

Many of these are intertwined, but here are some of the benefits to companies big and small:

1. Customer Service/Caring
2. PR
3. Marketing (not direct sales but can lead to direct sales)
4. Business Partnerships
5. Research/Crowd Sourcing/Developing New Products (This or This)
6. Humanizing A Business
7. Reputation Management
8. Recruiting
9. Reaching A New Demographic
10. Building A Database
11. Relationship Building/Networking
12. Spying…I mean researching Competitors :)

The measurement of course is different depending on the goals. The bottom line is the benefits can't be ignored.

]]> By: jlynnjosephson http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3309 jlynnjosephson Fri, 04 Dec 2009 04:46:29 +0000 http://justinrlevy.com/?p=1747#comment-3309 Excellent post...thanks! My company (a shopping center developer) has just started to use social media tools as a way to connect with our shoppers. By the time a "task force" was formed to create an action plan and the ad agency brought in to design the supporting collateral, many (including myself) were concerned that the "fad" would be over and we'd have missed the boat. The video was very enlightening for me...clearly social media isn't going anywhere. The tools for implementation might evolve as it moves forward but the concept has forever shifted the way we communicate...fully evidenced by the fact that I shared this post with my colleagues on our Facebook group page rather than an email distribution list! Excellent post…thanks! My company (a shopping center developer) has just started to use social media tools as a way to connect with our shoppers. By the time a “task force” was formed to create an action plan and the ad agency brought in to design the supporting collateral, many (including myself) were concerned that the “fad” would be over and we'd have missed the boat. The video was very enlightening for me…clearly social media isn't going anywhere. The tools for implementation might evolve as it moves forward but the concept has forever shifted the way we communicate…fully evidenced by the fact that I shared this post with my colleagues on our Facebook group page rather than an email distribution list!

]]> By: justinlevy http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3297 justinlevy Thu, 03 Dec 2009 23:21:11 +0000 http://justinrlevy.com/?p=1747#comment-3297 Thanks for stopping by Lesley! It is definitely interesting to seeing<br>history taking place in front of your eyes and at such a rapid pace. Just<br>in 12 months it can feel like years or decades have gone by. Enjoy the<br>ride! :) Thanks for stopping by Lesley! It is definitely interesting to seeing
history taking place in front of your eyes and at such a rapid pace. Just
in 12 months it can feel like years or decades have gone by. Enjoy the
ride! :)

]]> By: Lesley http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3278 Lesley Mon, 30 Nov 2009 04:20:58 +0000 http://justinrlevy.com/?p=1747#comment-3278 I couldn't agree more about this. Social media isn’t going away – it grows at such a rapid rate that, like you said, stats can’t even keep up with it. By the time I’ve finished writing, the stats have changed.<br>Stats can be interesting, but not when they are in flow chart form. That video really opened my eyes to how much we really are buying into social media. <br>I feel like I'm already saying to kids now, "when I was your age…". The rapid pace of social media is mind-boggling and I feel there aren't a lot of ways to change a person's mind besides getting them on there, and show them how to use it to suit their interests.<br>The day my mother learned to text, I was in shock. She never left her phone on (what's the point?) let alone trying to figure out how to use the t9 text option.<br>The point is that not everyone is going to like everything, but everyone will enjoy something. I couldn't agree more about this. Social media isn’t going away – it grows at such a rapid rate that, like you said, stats can’t even keep up with it. By the time I’ve finished writing, the stats have changed.
Stats can be interesting, but not when they are in flow chart form. That video really opened my eyes to how much we really are buying into social media.
I feel like I'm already saying to kids now, “when I was your age…”. The rapid pace of social media is mind-boggling and I feel there aren't a lot of ways to change a person's mind besides getting them on there, and show them how to use it to suit their interests.
The day my mother learned to text, I was in shock. She never left her phone on (what's the point?) let alone trying to figure out how to use the t9 text option.
The point is that not everyone is going to like everything, but everyone will enjoy something.

]]> By: Lesley http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3277 Lesley Mon, 30 Nov 2009 04:19:46 +0000 http://justinrlevy.com/?p=1747#comment-3277 I couldn't agree more about this. Social media isn’t going away – it grows at such a rapid rate that, like you said, stats can’t even keep up with it. By the time I’ve finished writing, the stats have changed.<br>Stats can be interesting, but not when they are in flow chart form. That video really opened my eyes to how much we really are buying into social media. <br>I feel like I'm already saying to kids now, "when I was your age…". The rapid pace of social media is mind-boggling and I feel there aren't a lot of ways to change a person's mind besides getting them on there, and show them how to use it to suit their interests.<br>The day my mother learned to text, I was in shock. She never left her phone on (what's the point?) let alone trying to figure out how to use the t9 text option.<br>The point is that not everyone is going to like everything, but everyone will enjoy something. I couldn't agree more about this. Social media isn’t going away – it grows at such a rapid rate that, like you said, stats can’t even keep up with it. By the time I’ve finished writing, the stats have changed.
Stats can be interesting, but not when they are in flow chart form. That video really opened my eyes to how much we really are buying into social media.
I feel like I'm already saying to kids now, “when I was your age…”. The rapid pace of social media is mind-boggling and I feel there aren't a lot of ways to change a person's mind besides getting them on there, and show them how to use it to suit their interests.
The day my mother learned to text, I was in shock. She never left her phone on (what's the point?) let alone trying to figure out how to use the t9 text option.
The point is that not everyone is going to like everything, but everyone will enjoy something.

]]> By: PeterRees http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3275 PeterRees Sun, 29 Nov 2009 22:46:16 +0000 http://justinrlevy.com/?p=1747#comment-3275 <p>Watching: “Is Social Media A Fad? | Justin Levy” ( <a href="http://bit.ly/7hvHZ7" rel="nofollow">http://bit.ly/7hvHZ7</a> )</p> <p><i>This comment was originally posted on <a href="http://twitter.com/PeterRees/statuses/6182463873" rel="nofollow">Twitter</a></i></p> Watching: “Is Social Media A Fad? | Justin Levy” ( http://bit.ly/7hvHZ7 )

This comment was originally posted on Twitter

]]> By: Arvil_Lavigne http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3274 Arvil_Lavigne Sun, 29 Nov 2009 21:31:42 +0000 http://justinrlevy.com/?p=1747#comment-3274 <p>Is Social Media A Fad? | Justin Levy: When speaking with people that are outside of the social media, marketing.. <a href="http://bit.ly/8q45g8" rel="nofollow">http://bit.ly/8q45g8</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/Arvil_Lavigne/statuses/6180611728" rel="nofollow">Twitter</a></i></p> Is Social Media A Fad? | Justin Levy: When speaking with people that are outside of the social media, marketing.. http://bit.ly/8q45g8

This comment was originally posted on Twitter

]]> By: sheridansmithf http://justinrlevy.com/2009/11/29/is-social-media-a-fad/comment-page-1/#comment-3272 sheridansmithf Sun, 29 Nov 2009 21:31:09 +0000 http://justinrlevy.com/?p=1747#comment-3272 <p>Is Social Media A Fad? | Justin Levy: When speaking with people that are outside of the social media, marketing.. <a href="http://tinyurl.com/y8f26sx" rel="nofollow">http://tinyurl.com/y8f26sx</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/sheridansmithf/statuses/6180597914" rel="nofollow">Twitter</a></i></p> Is Social Media A Fad? | Justin Levy: When speaking with people that are outside of the social media, marketing.. http://tinyurl.com/y8f26sx

This comment was originally posted on Twitter

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