If you’re anything like me then every time you see CTU headquarters, the White House Situation Room or any other fusion center-styled office space, you wish you could have a similar set up.  Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company.  I’m sure you can immediately think of how you would arrange it, right? Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry.  Ok, maybe I got a little carried away.  Until earlier today I thought this was a far-fetched dream of mine until I came across an interesting Mashable post highlighting what Gatorade is up to.

Gatorade has created their own social media command center.  Yes, it actually looks like a real command center with most of the gadgetry that I daydream about having in my office.  This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community.  Besides using this command center to monitor the social web, Gatorade is also using it for more traditional digital marketing metrics such as monitoring the optimization of landing pages, trying to increase engagement on their sites and reduce the exit rate.

Want to get an inside peak at Gatorade’s Social Media Command Center? Check out this YouTube video to begin drooling, er, I mean, to begin your tour:

If your company is fusing together multiple sources of social data, are you doing anything unique similar to Gatorade?  If so, please post any links in the comments below.

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