Now Running on the Genesis Theme Framework

If you visit this blog via a browser, then you probably noticed that I have been making some changes ’round these parts over the past week or so. If you haven’t stopped by lately, come on over and see how the scenery has changed.

JustinRLevy.com on Genesis Theme Framework, by Justin Levy

Late last week, I switched to the Genesis Theme Framework for WordPress (affiliate link). I then decided to install the Prose child theme when it launched to help extend the backend feature set. That’s one the best parts of Genesis, it has child themes that allow you to retain the Genesis framework but easily swap out to different designs and backend options. With the Prose child theme installed I am able to tweak nearly every aspect of my website. Externally it provided a simple canvas to start from, which you’ll find similar to Thesis when it is first installed. But, if that design isn’t right for you, there are a dozen more that you can choose from, install and get up and running within a few minutes.

Genesis Framework for WordPress

What I like the most about it is that the theme focuses on SEO. While focusing on content is one of the best SEO strategies you can employ, Genesis makes it super simple to optimize every page and post (if you wanted to get that granular) of your website.

The reason I decided to change was not because I was unhappy with my two previous themes: Headway and Thesis. It was that Brian Clark is a friend of mine and several of my friends have gotten behind the theme over the past couple months. Since these are all people that I trust, I wanted to test out Genesis myself. In fact, I plan on continuing to use Headway and Thesis in other projects that I will be launching.

If you’re considering switching things up around your website or blog, I’d highly consider grabbing Genesis and trying it out for yourself.

Genesis Framework for WordPress

Realizing the Value of Time

An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important. The reason why I was able to say “I love you” to my mom before she passed away was because my friend was a few minutes late picking me up. Both of these examples rely on the difference of a few minutes. If you could regain 15 minutes back from every meeting, you’d save hours per week (or more!) into your schedule. If my friend had been on time to pick me up, I would’ve regretted my last words to my mom.

Have you ever taken the time to break down time and realize how valuable time really is, even down to a millisecond? This Tungle video, produced by my friend Scott Stratten, breaks down time by providing powerful examples that will cause you to look at time in a new light after watching it.

If you can’t view this video, you can watch it over here.

A powerful underlying concept, eh? “Stop wasting time on things you can’t control, and focus on the things you can.”

Now, if I didn’t tell you earlier that the video was created for Tungle or if you didn’t watch the last couple seconds of the video, you would’ve thought it was just a motivational and inspirational video. One of thousands available across the internet.

But, go deeper than that and realize what Tungle and Scott Stratten have done by publishing this video. They have created emotionally compelling content based around the subject of time, the very issue that Tungle helps us to manage.

If you’ve never heard of Tungle, they are:

“…a calendar accelerator that let’s you easily schedule meetings and share with people inside or outside your business, even if you use different calendars. Tungle is not a calendar – it integrates with your current calendar, giving you the flexibility and control to connect, collaborate and get more done.”

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. Think you’d have the same feeling if it was a video about how great Tungle is and how much time their tool will save you? Probably not.

The 71 videos that Tungle currently has uploaded to their YouTube channel, they have received a total of 83,428 views. Of those 83,000+ views, the above video has 25,132 views or 30% of all views and it has only been live for 2 weeks, as of this writing.

Looking for the underlying lesson here? Find ways to create compelling content that don’t just pimp your product. Tell a story, illicit emotion and give your community a reason to share your content.

Oh, and if you haven’t tried Tungle yet, go try it because not only does the tool rock, they’re team is pretty awesome, too. I f you want some more info about Tungle, I interviewed Tungle’s CEO Marc Gingras earlier this year.

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Meetings Are Broken

Useless Meetings Suck

In most companies meetings are broken. You and I both know it. We organize and attend meetings that take too long, are unstructured, involve too much rambling and not enough follow-up. We meet for the sake of meeting, not out of necessity. We allow individuals to hijack the meeting so it takes twice as long as it is supposed to. For the few minutes per day that we’re not in meetings, we’re being consistently interrupted. Yet, we’re still expected to complete all of our work on time even if we spend the majority of our life in meetings.

Does this sound like a conversation you might have had recently with a co-worker?

I know this has happened to me. I know that I’ve been both the culprit and victim of broken meetings. But, lately, I have become increasingly restrictive of how easy I’ll agree to a meeting without questioning the need to meet and the length of time required. Too often, as I’m sure you’ve experience, hour long meetings are scheduled because it sounds like a nice, round number.

Meetings don’t have to be the source of this much frustration. Meetings don’t have to zap your team’s productivity. Meetings don’t have to suck!

Now, this isn’t to say that meetings aren’t necessary. They are very much needed, when they’re structured, are respectful of your time, involve follow-up, and aren’t just a meeting to meet about the last meeting you had.

If you’re stuck in an organization that enjoys meeting just to meet, how can you fix it? How can you regain back your precious time?

Merlin Mann has come to the rescue once again. A few years ago he began preaching from tall mountains on how each of us could regain control on our inboxes with his, now famous, Inbox Zero speech. Now Merlin wants to help you fix broken meetings so that they return to be useful allocations of your time.

Merlin recently publicly rolled out this new presentation during a session at Twitter HQ. The entire presentation is a little more than an hour long but is worth every minute of your time.


In case you missed it during the presentation, Merlin shares 10 patterns for improving meetings.

10 Patterns to Improve Meetings

  1. Purpose
  2. Agenda
  3. Grazing
  4. Edges
  5. Guests
  6. Timekeeper
  7. No Ratholes
  8. Focus
  9. Follow-Up
  10. Consistency

What are your thoughts about broken meetings? Did you find a nugget or two of actionable information that you can take back to your organization and implement?

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Photo Credit: Kevin Lawyer

What Websites Are You the One True Fan of?

OneTrueFan LogoWhen someone mentions “location-based services” to you, what is the first thing that pops into your mind? If you’re like me, you’ll immediately think of the different services that are available such as Foursquare, Gowalla and Facebook Places. They all allow you to check-in to different locations and, some of these applications, have gaming features to keep you hooked with sharing your location with everyone. To date, location-based services have focused on physical locations such as a restaurant, office, library, or a school. They are, after all, a location and these applications are location-based applications. What if you changed your thought of what a location was though and instead of a physical location thought of a location as a website? These are all virtual locations that, in theory, you could check-in to, right?

That is exactly what Eric Marcoullier and Todd Sampson have developed with their new service, OneTrueFan, which was launched during TechCrunch Disrupt. If Eric and Todd’s names sound familiar, they were the co-founders of MyBlogLog, which was the visitor tracking service that was used across the blogosphere and was acquired by Yahoo! in 2007.

OneTrueFan - Justin Levy - Dashboard

How OneTrueFan works is pretty simple. As Louis Gray explains:

“To participate, you install a browser extension (for Chrome, Firefox or Safari) and a browser bar will track your Web visits. Each time you go to a new domain or subdomain, you get 10 points. For each visit to a subsequent new page, you get an additional point. So, for example, if you visit six different pages, you have 15 total points. Once you reach 20 points on a domain, you are a fan. If you have more points than any other fan, you are the One True Fan.”

As with many of the location-based services currently available, you can win different badges and also the OneTrueFan ownership of any website.

I’ve been using OneTrueFan for the past couple weeks to see how it worked and whether I would find value from using it. That’s always the ultimate question with all of these services: What value will the user derive from using the service?

So far, I’ve found that it makes browsing and working on the web more fun, which when you spend all day sitting in front of your computer, anything to add a little more fun is always welcome. Also, it provides you some insight into what sites you’re visiting and how often you frequent them. Of course, you could get that information from your browser history but how many of us actually use our browser history options that often? Yeah, exactly.

The real value for OneTrueFan will be for the website owners once OneTrueFan launches their dashboard and API. According to TechCrunch:

“OneTrueFan will eventually launch a dashboard that allows web sites get a multi-dimensional view of their readers based upon frequency of visits, amount of content read, regularity of shares and traffic sent. Web site owners can use existing channels, such as Twitter and Facebook, to communicate with readers.

In the future, OneTrueFan will be releasing an API so that publishers can customize the experience for their visitors. In the end, the aim of OneTrueFan is to help publishers increase engagement amongst everyday users and time spent on their sites.”

What’s different with OneTrueFan over other location-based services, besides the obvious difference between virtual and physical locations, is that OneTrueFan doesn’t require any additional work on my part to participate. It just hangs out in the bottom of my browsing window slowly tracking my stats and I can stop by my profile whenever I want to see what’s going on. The service leverages your Twitter social graph so there’s no need to go out and seek followers all over again, which is always an annoying feature of many new social networks.

One concern that has continually been brought up with location-based services is privacy. I even spoke about it for an entire segment during a recent NMLTV episode that focused on location-based services. The same concern exists with OneTrueFan because it is sharing your browsing footprint with your entire social graph. There may be websites that you don’t want to share with your followers that you’re accessing. For example, if I’m doing research into a potential New Marketing Labs client, I may not want to share the 2 hours of clicking around all of their web properties with the rest of the world. Luckily, OneTrueFan has thought through that and allows you to hide any specific visit and block any domain from being tracked.

I’m having fun with it so far and will keep playing with it. It’s still very early on for OneTrueFan so it will be interesting to see how it grows up over the coming weeks and months. But, it does have me wondering if we’re going to see a new breed of location-based services that focus on virtual locations as opposed to, or in addition to, physical locations.

If you want to try OneTrueFan, you can find them over at: http://www.onetruefan.com

Have you tried OneTrueFan yet? What are your thoughts of checking-in to websites that you’re visiting?

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Using Death as a Motivator

Misty Graveyard

Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling. While it doesn’t make it any easier to deal with, hopefully, for most of us, those that we lose will be those are in a better place because they’re no longer suffering from a medical ailment and it will be something that we’re expecting and have had an opportunity to plan for. Unfortunately, this isn’t always the case. Sometimes we lose people unexpectedly.

While sharing a very personal story about losing a friend unexpectedly, Dan Perez asked:

“What if someone you cared for wasn’t going to wake up tomorrow morning and neither one of you knew it?”

This question alone, never mind the actual story Dan shared, made me flash back to losing my parents.

Finding Out by Reading An Obituary

When I was in middle school my parents divorced. Since it was my step-father who I had grown up with since my earliest memories, I lived with my mom after the divorce. I continued to have a great relationship with my dad and we hung out often.

Following the divorce, my dad remarried and unfortunately his new wife wasn’t so understanding of our relationship, mostly because he was “just” my step-father so after the divorce, he, technically, had no legal ties to me any longer. My dad and his new wife had a child together and this further drove a wedge between my father and I because of marital pressures to spend time with his “real” son.

A couple years had gone by and my father and I had barely talked due to these pressures. Then, one day in October, during my senior year in high school, my mother opened up the local newspaper and as she was flipping through the obituary section, she saw my father’s photo. My dad had passed away from cancer.

I never had a chance to say goodbye.

Saying “I Love You” One Last Time

We’ve all heard that you should always say “I love you” to our loved ones before saying goodbye, whether on the phone, in-person, or virtually. The thought goes that if you were to lose that person, your last words would be “I love you.”

While growing up my mother always suffered from an aggressive form of Lupus. Once my parents divorced it put all of the weight of dealing with my mom’s disease on me. Since my mom couldn’t work and was on disability, it meant that I had to work at a very young age just to support our household. It didn’t always work out and, unfortunately, I know what it’s like to be evicted with a sheriff standing at your door; living in a shelter; and visiting food pantries just to have some powdered milk.

Coming into my junior and senior years of high school my mother had been progressively more sick and was bed-ridden most of the time. No one knew how bad it was though.

On a sunny day in March of my senior year of high school, I was getting ready to leave my house to go hang out with a few friends. My mom and I hadn’t been getting along that well lately because I wanted the freedom that my friends had and, in some ways, regretted having to give up my life to support my mom. I walked out of my house, slamming the front door and there was some unsavory language exchanged between us.

While waiting outside for my friend to arrive, I paused, remembered that my mom and I had made a pact to always say “I love you” before leaving each other, and felt sad that we hadn’t had that last exchange. I walked back inside, said I was sorry and we each said “I love you” before my friend arrived and I headed out for the day.

Those were the last words I ever said to my mom. While I was out that day, her body shut down one organ at a time putting pressure on her heart and she died from a heart attack. I would later find her dead in her bed. She had passed away just five months after losing my dad.

Always Looking Over My Shoulder

It is hard losing someone close to you at any point in your life but losing both of your parents while your in high school can be devastating. It can lead you down dark and lonely paths. You have to make a decision in your life to either head down a path of destruction or to the experience as a driver and motivator to do better in life.

I decided that a path of destruction didn’t sound like much fun and that, instead, I would stand tall and fight through it.

Prior to my mother passing away, she had tried to prep me for it. Besides the many life lessons she tried teaching me, she told me that she would always look over my shoulder. Once I left for college, during my first semester, I got a tattoo on my right shoulder/back area of a blue rose (my mother’s favorite flower) with angel wings, clouds and my mom’s death date. This was my way of ensuring that my mother would always look over my shoulder and help guide me through life.

How That Experience Has Changed Me

From that point forward I have run as hard and as fast as possible for the rest of my life running through any wall that ever presented itself to me. Some have told me that it’s as if I have something to prove. For me, it’s that I never want to feel as though I have disappointed my parents. It is what drives me every day.

Besides deciding to juggle as many plates in the air as humanly possible at all times, the experience of losing my parents changed me in more ways than I can ever express. I’m sure that it has changed me in many ways that I won’t know until I have children, too.

But, what I do know is that it has caused me to appreciate life, live it to its fullest, and also to never end a conversation with a loved one, especially my wife, without saying “I love you.”

Thanks, Dan, for the motivation to write this post. It’s been a long time coming and an experience that I have hinted about and touched on lightly in previous posts but never dived into fully.

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Photo Credit: hugovk