The Next Chapter: Joining Citrix Online

January 4, 2011 By 61 Comments

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. He was getting ready to unveil New Marketing Labs to the world and was close to signing the first contract which was going to be with Citrix Online (the folks who make GoToMeeting, GoToWebinar, and other similar products). That night we talked about what we thought the future of business looked like, their use of social media and how NML could be helpful. After more conversations and brainstorming, often in the middle of the night over DM, we set sail, launched NML and I relocated to the Boston area. A couple days after the launch we found ourselves on an airplane headed out to CES to tell anyone who would listen that we were there to be helpful.

Since that trip 2 years ago we have had the opportunity to work with some great companies on amazing projects. In between launching new projects for our clients, we continued to grow the Inbound Marketing Summit, launched Red Pin Marketing and The Pulse Network. There are also some really exciting projects on the cusp of launching over the coming days and weeks that I can’t wait to see after working through them for the past several months with the team.

However, as they prepare to announce these launches, I will be cheering them on instead of on the front lines. I’m excited to announce that I’m joining the team at Citrix Online as part of the corporate communications team and will be overseeing social communications.

Over the past 2 years I’ve worked closely with the folks over at Citrix including Bernardo De Albergaria, David Baeza, Lisa Horner and many others. They are among one of the brightest and most forward thinking teams that I’ve met and had the opportunity to work with. I start with Citrix Online on January 17th, a mere few hours after I return from sailing around the Grenadines. I’m looking forward to the challenges that I know are awaiting me when I get there and am really excited for what 2011 holds in store.

It’s an interesting intersection of passions for me because it combines my experiences in social media, marketing and communications along with my interests and continued research into productivity, time management and workshifting, all things which the Citrix Online products assist with.  I’m looking forward to continuing to explore all of these areas, including my role leading up social communications, in more depth in the coming year.  Throughout the year I’ll be covering a lot of this in my free newsletter (have you signed up yet?).

With the new job comes a new place to explore. Within the next couple months Laura and I will be packing up the dog, cat, putting the car on a trailer and driving a moving truck across the country to our new home, San Francisco. We’ll trade our view of the Prudential Center for the Golden Gate Bridge and for a whole new set of experiences filled with exploration.

I can’t thank Chris and the entire team at NML enough for the past 2 years. I’ve grown professionally and personally because of the great people that comprise the NML team.  Now I’m going to use those experiences and growth to help me be achieve success as I start the next chapter of my career with Citrix Online.

And don’t worry, my allegiance to the Boston Celtics, Boston Red Sox and the New England Patriots will not change. Heh.

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Photo Credit: Amanda Breann

Filed Under: Announcements, Miscellaneous, Personal Tagged With: , ,

My 3 Words for 2011

January 1, 2011 By 3 Comments

Over the past week I have been working on my goals for 2011. These goals include a mix of personal and professional challenges, including financial, fitness, blogging, and project goals. For each of these goals I have defined the steps to achieve that goal (e.g. to pay off a debt during 2011, I must make a specific payment each month) and then what the next action is to achieve that goal (e.g. set up an automatic payment so it is “set it and forget it”).

Each of these goals are tangible and within reach but they will be challenging and will push me to stay focused on achieving them. As part of this, with inspiration from Chris Brogan, I set 3 words for the year that will serve as my navigational system. I don’t set my 3 words first then goals second. Instead, I set my goals and next action steps. I then step away and look at the list objectively to see what the consistent themes are throughout all of the goals. After defining my 3 words I then go back through my goals to see where I need to add, remove, trim or make more specific.

Here are my 3 words for 2011:

Consistency, Growth, and Create

Consistency – Throughout 2010, and for that matter, much of 2009, consistency has been hard for me. With the growth of New Marketing Labs and Caminito Argentinean Steakhouse, remaining consistent has been a challenge. While I’m always producing content and consuming information, if you look in between the threads, you’ll notice that it tends to come in waves. For example, I’ll blog daily for 3 weeks and then not publish another post for 4 weeks after that. This is almost always certainly because I’ve gone heads down in a project and that I devote all of my attention to and then when I come back up for air, I realize that it’s been 4 weeks already. This doesn’t just apply to my blog, though it is the primary reason for me choosing this word, it also applies to projects at Caminito, fitness and several other areas. I want to make to build in consistency to areas of my life whether that includes better scheduling of posts, simplifying and streamlining the number of projects I’m working on.

Growth – Growing will be a major part of 2011. I want to grow and expand as a speaker, writer, content producer, business owner and team member. I have growth goals financially, for my blog, for my soon-to-be launched (finally!) personal newsletter (you can subscribe here), my restaurant, the next edition of my book and for other projects that I’ll be sharing with you soon.

Create – In order to to build more consistency into and grow many of my projects, it will include the creation of more content. It will involve creating teams and opportunities and relationships that will lead to new opportunities. To achieve some of my personal goals it will include creating new revenue streams and creating time in my schedule to spend more time wife and friends.

So there we have it. Those are my 3 words for 2011. Throughout the year I’ll check in on these 3 words regularly and assess how I’m doing with them and how they’re assisting me in achieving my goals.

What are your 3 words for 2011?

Filed Under: Motivation, Personal Tagged With: , , ,