The Next Chapter: Joining Citrix Online

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. He was getting ready to unveil New Marketing Labs to the world and was close to signing the first contract which was going to be with Citrix Online (the folks who make GoToMeeting, GoToWebinar, and other similar products). That night we talked about what we thought the future of business looked like, their use of social media and how NML could be helpful. After more conversations and brainstorming, often in the middle of the night over DM, we set sail, launched NML and I relocated to the Boston area. A couple days after the launch we found ourselves on an airplane headed out to CES to tell anyone who would listen that we were there to be helpful.

Since that trip 2 years ago we have had the opportunity to work with some great companies on amazing projects. In between launching new projects for our clients, we continued to grow the Inbound Marketing Summit, launched Red Pin Marketing and The Pulse Network. There are also some really exciting projects on the cusp of launching over the coming days and weeks that I can’t wait to see after working through them for the past several months with the team.

However, as they prepare to announce these launches, I will be cheering them on instead of on the front lines. I’m excited to announce that I’m joining the team at Citrix Online as part of the corporate communications team and will be overseeing social communications.

Over the past 2 years I’ve worked closely with the folks over at Citrix including Bernardo De Albergaria, David Baeza, Lisa Horner and many others. They are among one of the brightest and most forward thinking teams that I’ve met and had the opportunity to work with. I start with Citrix Online on January 17th, a mere few hours after I return from sailing around the Grenadines. I’m looking forward to the challenges that I know are awaiting me when I get there and am really excited for what 2011 holds in store.

It’s an interesting intersection of passions for me because it combines my experiences in social media, marketing and communications along with my interests and continued research into productivity, time management and workshifting, all things which the Citrix Online products assist with.  I’m looking forward to continuing to explore all of these areas, including my role leading up social communications, in more depth in the coming year.  Throughout the year I’ll be covering a lot of this in my free newsletter (have you signed up yet?).

With the new job comes a new place to explore. Within the next couple months Laura and I will be packing up the dog, cat, putting the car on a trailer and driving a moving truck across the country to our new home, San Francisco. We’ll trade our view of the Prudential Center for the Golden Gate Bridge and for a whole new set of experiences filled with exploration.

I can’t thank Chris and the entire team at NML enough for the past 2 years. I’ve grown professionally and personally because of the great people that comprise the NML team.  Now I’m going to use those experiences and growth to help me be achieve success as I start the next chapter of my career with Citrix Online.

And don’t worry, my allegiance to the Boston Celtics, Boston Red Sox and the New England Patriots will not change. Heh.

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Photo Credit: Amanda Breann