Being Prepared with Back-Pocket Metrics
So, what can you do to improve that interaction next time? Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. Sure, these “back-pocket metrics” could be the KPIs which you report on regularly but there are other meaningful metrics from within your industry.
In the above example, instead of providing the generic “we’ve launched a new blog” answer, a more impactful response would be: “Everything is going great. Last month we launched a new blog and have noticed that in the past 30 days, 40% of the most visited content on the website are blog posts.” Not only does this provide that executive with an update on a project but also provides them with a metric that shows the impact of your efforts.
In my experience, being armed with metrics and readily being able to share them in a concise manner has always been successful. This not only applies to briefing executives within your company. I’ve found that having back-pocket metrics available is beneficial when speaking at conferences, networking or just having casual conversations.
Schedule time each week, even if it’s only 15 minutes, to review and internalize key metrics. It’ll take practice to memorize metrics especially if it’s something you’re not used to doing. But keep working at it and find opportunities to share these metrics.
Do you find value in back-pocket metrics?
Photo Credit: MacQ