The Hello Bar is a simple web toolbar that engages users and communicates a call to action.
Archive | Advertising RSS feed for this section

The Yellow Pages Equal Spam

Yesterday I stopped by my mailbox and to my surprise there was a Yellow Pages book sitting there waiting for me.  I always ignore the stack of them that appears throughout the year by the mailboxes but this time it was actually insidet of my mailbox.  Seeing it sitting there and knowing that I actually had […]

Read more

Give Your Facebook Page a Facelift

Recently Robert Scoble interviewed Caitlin O’Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence. One of […]

Read more

The King of Madison Avenue – Book Review

Every once in a while someone enters an industry and totally changes it.  David Ogilvy was that person for advertising.  Many people may only know that Ogilvy & Mather is an international advertising and marketing agency.  But, there is so much more to the story of someone who is called the “Father of Advertising”, David […]

Read more