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Scaling Social Media by Changing Your Mindset

Scaling Social Media by Changing Your Mindset

With the emergence of companies moving towards becoming a social business, scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. Scaling social media, especially […]

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11 Steps to Developing a Digital Crisis Communications Plan

11 Steps to Developing a Digital Crisis Communications Plan

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more […]

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Social Media Marketing in the Restaurant Business

I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA.  It’s not often that I write about our full story.  Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook.  I thought it may provide for an interesting read for you and may give […]

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The Audacity to Win Video Review

The Audacity to Win Video Review

Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm?  Have you sat back and scratched your head wondering how the Obama campaign did it?  Are you amongst the group that wants to understand how they built such […]

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It’s Not the Tools, It’s What You Do With Them

One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered.  Yes, I work with him at New Marketing Labs.  No, that is not why I feel the need to pimp the hell out of this presentation.  I have the distinct opportunity to hear Chris speak […]

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