Crafting a Successful Buzz Strategy
Photo by: Unhindered by Talent
Marketing and Social Media
November 5, 2008
September 15, 2008
When Your Brand Becomes the Product
Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. Ten years after its launch Red
Bull was finally brought to the United States first being introduced in California. In 2000 Red Bull had approximately $1 billion in worldwide sales. In 2006 more than 3 billion cans of Red Bull were sold in over 130 countries. Red Bull now accounts for approximately 50% of the energy drink market in the United States and up to 80% in other countries with an approximate 65% overall market share.