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Determining Social Media ROI

Determining Social Media ROI

A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about.  Of that discussion came the decision to do the presentation on how to determine the ROI of social media.  Figuring out social media ROI continues to be a very hot topic not only for […]

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There Is No Information Overload – Louis Gray – Inbound Marketing Summit

Over the next several weeks I will be posting the videos and presentations from the Inbound Marketing Summit, a 2-day conference that I co-organize with Chris Brogan.  The videos won’t be posted in the order of the actual schedule…that would be too boring.  All of the videos are house on the Inbound Marketing Summit Blip.tv […]

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Marketing to Buyer Personas and Inbound Marketing – David Meerman Scott’s Keynote at Inbound Marketing Summit

This past weekend I started re-reading David Meerman Scott‘s The New Rules of Marketing & PR.  As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing.  As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing […]

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Finally back!

Yes, yes I’m back and still alive! Unfortunately I had a business emergency that meant I had to leave BlogWorld Expo early and fly to the Philippines.  After a week of 20+hr days, the issue is basically resolved and so I flew back yesterday.  Unfortunately while I was there I didn’t have time to do […]

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A Rant About Interruption Marketing

A Rant About Interruption Marketing

As I’m sitting at the Inbound Marketing Summit anxiously awaiting the conference to begin, I’m reminded about interruption marketing. Both of the keynote speakers today, David Meerman Scott and Seth Godin, have both written extensively on their blogs and in their books about interruption versus permission-based marketing. On a daily basis we receive various forms […]

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