My Interview with Restaurant Business Magazine

During BlogWorld Expo 2010, my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse.

It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help my best friend. We discuss some of the specific actions that we took and how that helped lead us to becoming the #1 steakhouse in the Pioneer Valley.

If you can’t see the video, you can watch it over on PepsiCo’s YouTube channel.


If we managed to peak your interest and you wanted to read more about what we’ve down as a small business to build our community and increase sales at the restaurant using social media, you can find more here and here.

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A Little Bit About Tungle.me

tungleme

One of the apps that I have been playing with over the past few months has been Tungle.me. For those not in a Microsoft Exchange environment or that wants to schedule meetings with others outside of their office, Tungle.me solves the scheduling issues by sharing access to your calendar in a similar way that Exchange does within an office.  So, I decided to conduct an email interview with CEO of Tungle.me, Marc Gingras.

  1. Please tell me about yourself:
    Well, I’m an entrepreneur that loves to work with smart people – and make a difference by solving a real pain.  I have lived through the ups and downs of the startup life and the Internet bubble.  I was part of the team that built the leading Canadian online bookstore – Chapters.ca.  I also worked several years as a VC, before seeing the light and getting back into a startup called Nimcat Networks, which we sold to Avaya in 2005.

    I have several degrees – all of them you can see on my LinkedIn profile.  I also sit on the board of a non-for-profit organization that my parents started when I was six years old – that’s dedicated to help the poor in India.

  2. Please tell me about Tungle.me:
    Tungle.me  solves the pain of scheduling meetings for business professionals.  It makes scheduling meetings easy–across organizations, calendar systems and time zones–by eliminating the multiple emails, phone calls and double bookings that typically come with finding a time to meet.  We spent the last three years making sure Tungle.me worked in sync with all leading calendar applications including Outlook, Google Calendar, Apple iCal, Entourage for Mac, and Lotus Notes.  Finally, it is important to note that when you use Tungle to easily schedule a meeting, the others do not need to be Tungle users, and they don’t need to sign-up or register.
  3. Where did your inspiration for Tungle.me come from?
    It was while I was working at Nimcat Networks and other previous startups that I came up with the idea for Tungle. I found that as we began to grow, it became harder and harder to schedule meetings with other team members . Finding a time that worked for everyone was a real pain and we were too small a company at the time to afford a licensed copy of Microsoft Exchange, which would have allowed us to share our calendars. That gave me the idea for a creating a solution that would allow people to share calendars and availability without having to invest in an enterprise grade calendar solution…and the product evolved from there.
  4. What is the best unused or unknown feature of Tungle.me?
    I think that our iPhone app is pretty cool.  You can shake your phone and Tungle will intelligently propose times that work for everyone.  I don’t see a lot of people shaking their iPhones yet…I think we need to make it more obvious for everyone to shake and meet.
  5. It would seem that importing your calendar would possibly provide a lot of private information about some one personally or professionally.  What would you say to those that are concerned about privacy but want to test out the service?
    Tungle doesn’t share your calendar with anyone.  You, as a user, get to pick the times you want to make available for meetings, and that’s all that people see.  They never know if you are in a meeting or not, they never know what you are doing.  Complete control and anonymity.
  6. Tungle.me is currently a free service.  How do you plan on monetizing?
    This is an interesting question because we are often told that we should charge for our service.  But we won’t, not now, and not ever – at least for the features that are available today.  We won’t charge because there isn’t one solution, except for Tungle that solves the scheduling pain across companies, platforms, time zones. Not one.  

    Tungle.me will be the defacto scheduling services for everyone – and we will achieve this by being very viral and keeping the barriers to using our service low – i.e. keeping it free.That said, we will be launching some premium features that will target our power users and specific segments later in 2010.  There are over 500 million professionals using electronic calendars – only a small percentage of them need to subscribe to our premium features once we launch them.

  7. Can you pull back the curtain and let us know what’s on the horizon for Tungle.me?
    Yes, three words: mobile, social, search.

If you want to try Tungle.me for yourself, you can head over to their website and test it out for yourself.

Have you tried Tungle.me yet?  What were your thoughts about it?  Do you find it useful?

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What Makes a Social Media Expert

While at SXSW I was interviewed by Christine Major of Perkett PR.  It was a fun and short interview but one of the questions that she asked me was concerning what determines a “social media expert”.  While there is a lot more that goes into a real response, I think my answer sums up how a lot of people I talk to feel.

Please enable Javascript and Flash to view this Viddler video.

You can read the post I reference regarding the importance of face-to-face interaction, you can check it out over here.

So, what are your thoughts?  What do you consider to be the criteria that determines who is labeled a “social media expert”?

I want to take the best comments and make them into a blog post so please leave some thoughtful responses… :)

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NMTV Interview: Aaron Strout, Powered, Inc

Over on the pirate ship, we kicked off the 2009 New Marketing TV (NMTV) schedule with Colin Browning interviewing Aaron Strout of Powered, Inc.  We will be filming regular interviews for NMTV and also have something else really cool that we’re cooking up below deck.  Make sure you subscribe to the NMTV feed.

The video is below in 2 parts.  If you can’t see this video in your feed reader, you can access it here: Part 1 & Part 2

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Social Media and the Las Vegas Strip – How MGM Mirage and Luxor Are Taking Advantage

luxorRecently I had the opportunity to interview Brandie, known on Twitter as @LuxorLV.  Brandie is in charge of interactive marketing at the Luxor and social media initiatives at MGM Mirage.

I first met Brandie via Twitter when I was in town for BlogWorld Expo a couple months ago.  I was sending regular tweets, as usual, about what I was up to, what session I was at, the parties I would be attending that night, etc.  One night I received a notice from Twitter that @LuxorLV was now following me.  Interested, I decided to check out the profile and noticed that there had been several tweets about special discounts and events available to BlogWorld attendees.  I came to find out that Brandie had been monitoring the BlogWorld stream on Twitter Search and was reaching out to attendees via Twitter to let them know of night activities that they could go to.

The fact that Luxor was using Twitter to listen, stay updated on what was happening on the Strip, and engage visitors really impressed me.  It is great to see another company using Twitter, as well as other social media platforms, as a way to directly communicate with customers in this way.

I probably would’ve never stayed at Luxor previously.  Not for any particular reason, I just always seem to stay some place else.  But, next time I’m in town I will definitely take a look into staying at Luxor because of the great service Brandie showed to me when I was just one of tens of thousands of people frequenting the Las Vegas Strip that weekend.

Without further ado, here  are the few questions that I asked Brandie, along with her response:

Please provide a brief description about yourself and your role at Luxor Casino:
I’ve worked for MGM MIRAGE and Luxor for the past 2.5 years and currently handle all the Interactive Marketing for Luxor. This runs the gamut from email marketing to online advertising, SEM, SEO, website management, Web 2.0, mobile advertising and marketing and social media. Basically, anything that’s not “traditional” marketing falls into my realm. Recently, I also took on social media and relationship management for MGM MIRAGE.

It appears as though Luxor Casino is one of the few casinos that are embracing social media.  What are some ways that Luxor utilizes social media (and other forms of interactive marketing) and how has this helped the casino?
Our number one priority is customer service. Social media has allowed me to easily and quickly connect with past, current and future Luxor guests to better understand how we can offer guests a better, more ultimate Las Vegas experience.

Customers will often ask for recommendations on places to eat or things to do. They enjoy receiving immediate answers from sources that know Vegas intimately. Moreover, I often proactively respond to questions about Vegas. Twitter Search is a wonderful tool for listening and being able to help customers solve problems.

You can find where we are in the social media space here: http://www.luxor.com/contact/contact_social.aspx

Have you begun to see other casinos on the Strip getting involved with social media after seeing what you’re doing at Luxor?
Yes. We typically test Interactive initiatives with one or two properties and then roll it out to all other interested properties. Currently, MGM MIRAGE participates in social media through the Vegas Beat Facebook Fan Page and @VegasConcierge.

What is your recommendation to those who may not be using social media?
There’s not one “perfect” way to use social media. Do what works for your business model and where your customers are.

If you aren’t already, make sure you follow Brandie and Luxor on Twitter and on their Facebook fan page.

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Photo by: David Alter