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Social Media Marketing in the Restaurant Business

I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA.  It’s not often that I write about our full story.  Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook.  I thought it may provide for an interesting read for you and may give […]

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Determining Social Media ROI

Determining Social Media ROI

A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about.  Of that discussion came the decision to do the presentation on how to determine the ROI of social media.  Figuring out social media ROI continues to be a very hot topic not only for […]

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Are You Marketing to Buyer Personas

Wouldn’t it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to.  You […]

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Walking a Dog and Marketing Campaigns

This morning I was walking my dog, Sasha, as part of my normal early morning routine.  Every morning I always seem to see the same people also outside walking their dogs.  What is interesting to me is that even when I’m running a little early or a little late, it seems that I run into […]

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Don’t Forget About the Importance of Internal Marketing and Communication Strategies

Don’t Forget About the Importance of Internal Marketing and Communication Strategies

So you’re really psyched because you’ve been working hard on the marketing plan for your company’s hot new product.  You’ve worked on creating catchy packaging with eye-popping colors and a really cool, trendy logo.  You created a social media press release that you’re going to launch on PitchEngine.  You’re planning on setting up a Facebook […]

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