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Being Prepared with Back-Pocket Metrics

Being Prepared with Back-Pocket Metrics

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide […]

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My Interview with Restaurant Business Magazine

During BlogWorld Expo 2010, my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse. It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help […]

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Realizing the Value of Time

An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important. The reason why I was able to say “I love you” to my mom before she passed […]

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19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We had a total of 19 speakers respond, including Chris Brogan, David Meerman Scott, Dharmesh Shah, Steve Garfield, Scott […]

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The Growth of Demand Discovery

The Growth of Demand Discovery

Today David Baeza, the Vice President of pretty much everything marketing-related at Citrix Online (client), stopped by to explain the growth and importance of demand generation, discovery and capture. You can catch up with David on Twitter. Marketing has changed dramatically since the adoption of social media.  How consumers digest advertising and make buying decisions […]

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