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Why You Should Buy Trust Agents

If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith, today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves. If you can’t view the video, you […]

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The Yellow Pages Equal Spam

Yesterday I stopped by my mailbox and to my surprise there was a Yellow Pages book sitting there waiting for me.  I always ignore the stack of them that appears throughout the year by the mailboxes but this time it was actually insidet of my mailbox.  Seeing it sitting there and knowing that I actually had […]

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Give Your Facebook Page a Facelift

Recently Robert Scoble interviewed Caitlin O’Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence. One of […]

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A Little History on Jay-Z and What You Can Learn From It

For the past 13 years I’ve been a HUGE Jay-Z fan.  I started listening to Jay-Z in 1996 with the release of his first record, Reasonable Doubt.  Not only was it one of the best records I had ever heard, I was also intrigued at how he released the album. When no major record label […]

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Are You Marketing to Buyer Personas

Wouldn’t it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to.  You […]

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