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Tips from an Internet Marketing Expert

Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot.  We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media. Mike will be a part of a top-notch group of presenters at the […]

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WBJ Central New England Sales Summit

Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal.  After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions. One of the sessions which generated the most buzz was hosted by Mark Roberge and Peter Caputa of HubSpot […]

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Crafting an Inbound Marketing Strategy

Crafting an Inbound Marketing Strategy

The HubSpot team just posted a video of a presentation that they recently gave.  The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results.  They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy.  […]

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