July 11, 2009

The Yellow Pages Equal Spam

Yesterday I stopped by my mailbox and to my surprise there was a Yellow Pages book sitting there waiting for me.  I always ignore the stack of them that appears throughout the year by the mailboxes but this time it was actually insideyellowpagest of my mailbox.  Seeing it sitting there and knowing that I actually had to take the phone book out of my mailbox made me stop and reflect for a minute.  I can't remember the last time I looked in a phone book for anything.  It's faster and I get more information from searching the web for whoever I'm trying to contact.

September 8, 2008

A Rant About Interruption Marketing

As I'm sitting at the Inbound Marketing Summit anxiously awaiting the conference to begin, I'm reminded about interruption marketing. Both of the keynote speakers today, David Meerman Scott and Seth Godin, have both written extensively on their blogs and in their books about interruption versus permission-based marketing.