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Using Impressions as a Success Metric

Using Impressions as a Success Metric

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions” as [...]

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Linking PR and Journalists Together via Twitter

Every Monday night at 8p ET it begins.  People get comfortable in front of their computers and they begin sending out messages apologizing for what will take place over the next 3 hours for those who aren’t joining.  Suddenly the Twitter stream starts filling up with messages being tagged #journchat at an alarming rate.  Have [...]

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How to Create the Perfect PR Pitch

How to Create the Perfect PR Pitch

One of the biggest complaints you will hear from the blogging community, especially the A-list bloggers, is how often they are pitched by companies and how bad the pitches are.  Many bloggers don’t mind being pitched, if they are pitched correctly. To help remedy this issue, Jim Kukral has created a free teleseminar which will [...]

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An Interview with an Internet Strategy Expert on PR

An Interview with an Internet Strategy Expert on PR

Today I had the opportunity to interview co-founder and CMO of Newsforce, Dana Todd.  Dana is also the Chairman of SEMPO, the Search Engine Marketing Professional Organization, which is the largest independent trade organization serving the search marketing industry.  Dana earned her stripes in the internet marketing industry running a boutique interactive agency called SiteLab, [...]

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Why You’ll Never Get on Oprah…and Why That’s OK

Why You’ll Never Get on Oprah…and Why That’s OK

A lot of businesses focus on “making it big” in the media. While it’s great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success.  And you know what? That’s okay. Take a look at the diagram above. Say you have a press release [...]

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