Marketing and Social Media

Determining Social Media ROI

Organizational Barriers to Social Media Adoption

MarketingSherpa has published a new chart showing the organizational barriers to social media adoption.

How to Measure the ROI of Social Media

One question that is constantly asked by organizations who are considering venturing into new media is concerning what the ROI for their efforts will be.  Typically they want to turn to this traditional measuring tool to judge whether or not it is worth their time and investment to get involved.  If you are someone who is the social media ninja for your company or consults for companies on social media, then I'm sure you've faced this question before.  As Jason Falls explains in a similar post on the ROI of social media: