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The Joint Chiefs of Staff 2010 Social Media Strategy

One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media.  We have even seen how some branches of […]

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Coca-Cola Adopts New Social Media Policies

Coca-Cola has updated their social media policies (or principles, as Coca-Cola is calling them).  Guess what? The policies are only 3 pages in length.  Yep, that’s it. 3 pages.  One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out […]

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Social Media Marketing in the Restaurant Business

I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA.  It’s not often that I write about our full story.  Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook.  I thought it may provide for an interesting read for you and may give […]

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Using Social Media to Manage Adversity

This was originally posted over on workshifting.com which is a project that New Marketing Labs works with Citrix Online on.  David Baeza of the Citrix Online team wrote the following post and I thought you would find it interesting ’round these parts.  It showcases how Citrix Online chose to use social media, as opposed to […]

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The Audacity to Win Video Review

The Audacity to Win Video Review

Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm?  Have you sat back and scratched your head wondering how the Obama campaign did it?  Are you amongst the group that wants to understand how they built such […]

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