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Breaking Through a Marketing Plateau

Breaking Through a Marketing Plateau

Has your marketing program become stale? Are you not seeing the same results that you originally experienced? This could be because you’ve reached a marketing plateau. It’s time to introduce a change to help spark growth, engagement and activity again. This concept is preached in fitness magazines every month yet we don’t consider this for […]

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Announcing The Socialized Business Podcast

Announcing The Socialized Business Podcast

After a few months of brainstorming, planning and prepping, Jason Keath, Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to […]

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How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Instead, we complain that there are silos or […]

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Scaling Social Media by Changing Your Mindset

Scaling Social Media by Changing Your Mindset

With the emergence of companies moving towards becoming a social business, scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. Scaling social media, especially […]

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Being Prepared with Back-Pocket Metrics

Being Prepared with Back-Pocket Metrics

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide […]

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