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Getting in Shape and Achieving Success in Social Media

Getting in Shape and Achieving Success in Social Media

You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You stop by the gym and sign up for a new membership plan with the towel service and free personal training consultation. After getting a new membership […]

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It’s Not About the Platform

It’s Not About the Platform

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based […]

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Using Impressions as a Success Metric

Using Impressions as a Success Metric

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions” as […]

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11 Steps to Developing a Digital Crisis Communications Plan

11 Steps to Developing a Digital Crisis Communications Plan

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more […]

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The 9 Deadly Sins of Facebook Pages and Their Administrators

The 9 Deadly Sins of Facebook Pages and Their Administrators

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.” With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their […]

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