The Hello Bar is a simple web toolbar that engages users and communicates a call to action.
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The Joint Chiefs of Staff 2010 Social Media Strategy

One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media.  We have even seen how some branches of […]

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Email Marketing and Social Media: 2 Peas in a Pod

Email Marketing and Social Media: 2 Peas in a Pod

This was originally posted over on the New Marketing Labs blog. I thought you’d find the upcoming webinar useful too so I wanted to share it here.  I hope that you can join us! Are you desperately trying to figure out where your email marketing and social media efforts come together to form a seamless […]

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Sharing Content in Another Stream

On a daily basis I will generally run through between 400-800+ feeds.  Of those, I share the top posts, usually around 30 or so, that I think will be useful for you.  Realizing that a majority of you don’t follow my Google Reader feed or may use a different feed reader, I wanted to provide […]

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Coca-Cola’s Happiness Machine

Imagine if you walked up to a vending machine, dropped in a couple dollars, made your selection and a soda popped out.  Seems completely normal, right?  Now, what if another soda came out. Possibly the computer on the fritz but kinda cool, huh?  But, what if it kept spitting out soda after soda, started pouring […]

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Email or RSS: Which Do You Prefer

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.  HubSpot serves mostly small and medium businesses in a cross-section of verticals.  Therefore, the results are not surprising.  In doing educational seminars and speaking to a […]

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