14 Situations When You Shouldn’t Tweet

This morning started like every morning usually does, with me taking Sasha outside for her morning walk before heading to the office. I use the time that I walk her in the morning to gather my thoughts for the day, check and process email, jump into Twitter for a minute or two and read Playbook.

Sasha runs down the steps and outside with reckless disregard to my personal safety and therefore it can make it interesting to attempt to do all of those things while still trying to hold onto her leash and keep my shoulder nicely in its socket. As has happened before, I was busy writing a tweet while trying to walk down the steps. With a 60 lb dog charging ahead, I missed a step and stumbled a bit. Still determined to finish the tweet, I continued trying to type with one hand as we walked outside and ran into some scaffolding that’s set up for a little work that’s being done around my complex.

This series of events got me thinking of all of the times when tweeting, updating your Facebook status, texting, sending an email or just about anything else with a smartphone is probably not a smart idea. I then, of course, took to Twitter and Facebook, while still walking Sasha, and asked:

“You shouldn’t tweet or update your Facebook status when _________ [fill in the blank]“

The following are a combination of my own ideas, possibly based on some of my previous experiences (ahem!) and what some others who responded thought. Some are serious while many of them are meant to make you smile:

14 Situations When You Shouldn’t Tweet

  1. Driving
  2. Walking your dog
  3. “You’re having a sleepless night” – Kathy Sperl-Bell
  4. Walking up a flight of stairs
  5. “You are hurt, upset or angry. Once it is published it is too late to take it back and will hurt someone else.” – Julie Arnold
  6. Having a face to face conversation with someone else
  7. “You have taken prescription drugs that have a ‘do not operate heavy machinery warning’. The internet is as heavy as it gets.” – Brian Simpson
  8. Trying to seduce your significant other (and whatever else might happen after that!)
  9. When you’re having your wedding photos taken (woops!)
  10. Going down a flight of stairs
  11. Swimming
  12. “Someone needs your help. Put down the phone and help out!” – Chris Rauschnot
  13. “You’re 12 beers into a bender” – Don Martelli
  14. “You feel like you can rip someone’s face off.” – Patti Tacardo-Fousek

What would you add to this list?

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Photo Credit: thinkgeekmonkeys

19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We had a total of 19 speakers respond, including Chris Brogan, David Meerman Scott, Dharmesh Shah, Steve Garfield, Scott Stratten and more. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

We were interested by some of the data including the prediction that social media will drive more business value than SEO by 2013 and that over the next 3 years Google and Facebook will decline in importance while something new (and currently unknown) will emerge as the most important website or service.

Want to see what else these experts had to say? Here is the complete ebook as a presentation. If you want your own copy, you can download it.


What currently drives the most business value for your company? How do you think that will change over the next 3 years?

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Are Blog Comments Dead?

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As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs.  Of course, that doesn’t mean that interest is declining.  RSS and email subscriptions, site traffic and social sharing may all be continuing to increase.  These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as “interactions”.

Increasingly bloggers are concerned that even though they know that their posts are being shared through other channels, that their communities still aren’t commenting on their posts.  It’s a completely understandable feeling.  You work hard at putting together a thought or position, flesh it out, find an engaging photo or video to help enhance your point and then publish it to the world.  A comment makes us feel good and/or helps to extend the post itself.  Sometimes the comments are even better than the post.  So, when a blogger begins noticing a decrease of comments on their blog, it can be depressing.  It can cause bloggers to start rethinking their content strategy and possibly even considering whether or not they should continue blogging.

Every time I’ve been asked whether or not a blogger should be discouraged by a decrease in comments, I immediately ask them whether or not they’ve looked at the sharing of their post through other channels and what the feedback from those channels are.  Usually they tell me that their seeing their content being shared online but they still wish they were getting the comments on their blog.

I’ve been thinking about this often.  Admittedly, I comment a lot less than I used but I share tons more now.  Google Reader trends tell me that I share around 30 articles per day through there.  I also regularly share tons more through Twitter and Facebook throughout the day.  But, I probably comment on about 75% less blogs than a year or so ago.  I know, I need to improve on that.

However, as I’ve been thinking about this, I’ve been considering whether or not the decline in commenting is actually a bad thing.  If you stop by and comment on a blog, you may extend that conversation and/or let that blogger know that you appreciate their work.  Both are great.  Consider though that the conversation will only be seen by that community which is limited by the number of subscribers and the number of visitors to that blog.  But, if you share that blog post with your community on Google Reader, Twitter, Facebook or LinkedIn, then you’re promoting that content to your social graph thus extending the total overall reach of that post.  By sharing that post with your social graph, it will extend the number of eyes that may be seeing that blog for the very first time.  Or, if they’ve ignored other content from that blog, it may be that post that pulls them in and triggers them to subscribe or share it with their networks thus continuing to grow the overall subscriber base and reach of the blog.

You may think that I’m suggesting that comments are dead but I’m not.  I love comments as much as the next blogger.  I appreciate everyone that takes the time out to share their thoughts.  I also value everyone that shares my content with their social graphs because it helps to get my content out to more people.

It’s just something I’ve been debating in my own head lately so I figured I’d spill it out into a blog post and see what you had to say and where you may choose to say it.  So, what are your thoughts?  Do you prefer comments, social sharing or a combination of both as a measure of the engagement on your blog?

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Photo Credit: premasagar

Sharing Content in Another Stream

On a daily basis I will generally run through between 400-800+ feeds.  Of those, I share the top posts, usually around 30 or so, that I think will be useful for you.  Realizing that a majority of you don’t follow my Google Reader feed or may use a different feed reader, I wanted to provide another option for you to access those articles.

Sure, I push my Google Reader shared items through FriendFeed and I share a handful of posts daily through my Twitter account.  But, seeing that the majority of my community hangs out in Twitter more often than most other services, I wanted to be able to share with you through there.  Therefore, similar to what Louis Gray (@lgshareditems), Robert Scoble (@scoblemedia) and Chris Brogan (@broganmedia) have done, I have created a new handle on Twitter: @jlevymedia.  This will be, as Chris calls it, a pure stream of the content that I share or produce from around the interwebs.

Besides trying to provide you with, what you will hopefully find as a resource, what I like about having this Twitter account is that it allows me track all of the links that I share through Google Reader in Bit.ly.

While this might not be totally useful as of yet, it will still help me to gauge whether or not the info that I share is useful to you.  As time goes on I will tweak what based on feedback and stats such as Bit.ly clicks, retweets and more.

If you think it will be of interest to you, I hope that you’ll come join me over on @jlevymedia.

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Twitterville Video Book Review

Today I review Twitterville by Shel Israel.  I enjoyed reading Twitterville because Shel does a great job of telling the stories that have come to make Twitter what many of us love.  The book doesn’t provide you with a lot of tactical, go out and do it-type information.  But, what it does do is tell you stories about how Twitter has been used to form communities, trust and relationships.

I definitely think it’s worth picking up, especially if you’re new to Twitter or still don’t quite get what everyone gets so excited over it.

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