August 8, 2009
One of the most powerful communications tools still remains the pen and paper. While technologies
such as blogs, video and photo sharing sites, and phones that can capture and post all of that content, have helped to create a 24/7, always-on communications and news cycle, it has only enhanced how powerful a simple pen and piece of paper can be. Now, you're probably starting to reach this post and think I'm insane. But, what I'm referring to is not writing memos, or publishing newspaper articles, capturing notes during a meeting or anything like that. I'm talking about the power that a simple hand-written note can wield. Notice, I did say hand-written.
February 17, 2009
It's no surprise that word-of-mouth can be the best marketing a company could ask for. It can also be the most detrimental to a company's brand if that word-of-mouth is negative or even indifferent. As we are going through difficult economic times, it becomes even more important that you cherish every single customer. Furthermore, word-of-mouth is now on steroids with the speed at which information travels across and through social networks. So, how do you ensure that your customers become a positive word-of-mouth vehicle for your company? One way is through developing raving fans of your brand.
February 16, 2009
Over the past 6 months or so I have become increasingly fascinated with Zappos.com. First, it was how fast the shipping was. Order something, go ahead. See when it comes in and you'll be amazed too. Next it was that they have over 400+ employees on Twitter. Don't believe me? They have a subdomain set-up dedicated solely to Twitter - twitter.zappos.com. Once I found out about the Twitter piece, I began to dig more. The more I continued to learn, the more of a fan I became.
