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It’s Not About the Platform

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. One area that has never ceased to die down and has continued to be hotly debated is blogging platforms. A day doesn’t go by that I don’t read a conversation online debating WordPress, Tumblr and Posterous. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3.

Some people want to debate the technical aspects of the platforms. Some want to debate the ease of use. Others want to debate which has the most active community. Debate is good. It’s healthy for the industry, especially as it continues to mature. However, telling people that they’re wrong for wanting to test new platforms and experiment isn’t healthy. It discourages the creation of content, which is where the focus should be.

I have public and private blogs on all three platforms and manage blogs that are based on other platforms as well. All of them have their pros and their cons. The one you choose is dependent on the type of content that you want to create and your preference for ease of use. There is plenty of fantastic blogs that run on each platform. Because they’re on one platform or another doesn’t make the content on them any different.

I have considered moving this blog off of WordPress and over to Tumblr to allow me to more easily share shorter form content such as quotes or post a quick video that I come across without feeling the need to elaborate at length about it. Whether or not I decide to experiment and transfer this blog will not be done because it is right or wrong, it will be done because of my desire to create content and deciding the type of content that I want to provide to the community at-large.

Whichever platform you choose to create content on, don’t be ashamed of it and don’t let anyone tell you it’s wrong. Do research on the pros, cons and how each compares, decide what you want for yourself and your community and then experiment for a while with each platform. Deal?

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Photo Credit: ladybeames

  • justinmwhitaker

    Great post! 

    I’ve never understood the whole platform debate. Whether you are on Tumblr, or have a hosted WordPress blog, it’s really the content that makes or breaks the blog, right?

    Too often, I think we get sidetracked by these little debates and flamewars, and forget to get on to content generation!

    Thanks for the reminder Justin!

  • Debra Feldman

    Thank you for our honest and authentic appraisal of blogging choices. Have you factored SEO into the evaluation? For some professional bloggers, their blog/website is a major marketing tool so the searchability of their blog content is paramount.  Would you please address this aspect of the topic? I’d love to know your thoughts on this part of the equation.

  • Harold Thompson

    Very happy to read this. If you resonate with people, they will find you and probably won’t care what platform you’re on. As you say, they all have their strengths and weaknesses. One size definitely doesn’t fit all when it comes to blogging tools. 

  • Mr. Tunes

    i sometimes feel like the barrier to posting content quickly can help make it a bit better. besides, with something like wordpress it doesn’t even take that long to do it anyway. i am feeling like this is a hot topic in content these days though.