Justin Levy

It’s that time of the year again where we look at the new year full of vigor and motivation, ready to take on everything that the upcoming year has to offer. However, it’s so easy to get bogged down and sidetracked from accomplishing our goals that by the time we look up again, the year [...]

Making anything a routine is hard. This becomes harder as the demands on our time increase. And with increased demands on our time come increased stress to accomplish it all and it becomes easy for things to fall off of our plates, even when we have the best intentions. It can feel like you’re in [...]

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based [...]

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions” as [...]

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more [...]