The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Stop Letting the Start Line Move

In a new CarMax commercial a moving start line leads the guy from his older van to the CarMax lot. The message that CarMax is getting across is that searching for a new car can be confusing, time consuming and such a daunting task that you don’t know where to start but that their team can help you in your search.


While the commercial is about buying a vehicle, the underlying message applies to many aspects of our lives. We continually move the start line to achieving our goals, whether those goals are simple tasks or larger projects, personal or work-related. There have been so many times that I’ve put off of a project because it seemed too daunting. When I finally committed myself to simply starting it, I realized that it could be accomplished rather quickly and effortlessly. This is usually followed by me kicking myself that I didn’t take care of it earlier when all it would have taken was just getting started.

There are many reasons why we don’t start something in our lives and it usually revolves around fear. Fear of failure. Fear of not being good enough. Fear of criticism for following your passion. Fear of learning. When it’s not fear that’s stopping us then it is any number of excuses that we create such as not having enough time. Not enough time for the gym. Not enough time to cook a healthy meal. Not enough time to create content. Not enough time to pursue that passion.

Stop letting fear and excuses move that start line further ahead.

Photo Credit: leadenhall

  • david horne

    Man, I’ve been guilty of this before too. It’s so easy to wait until the timing is “right” which is fooling ourselves. There is never a bad time to start a good thing. And starting is 60% of the battle.