It’s Not About the Platform

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. One area that has never ceased to die down and has continued to be hotly debated is blogging platforms. A day doesn’t go by that I don’t read a conversation online debating WordPress, Tumblr and Posterous. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3.

Some people want to debate the technical aspects of the platforms. Some want to debate the ease of use. Others want to debate which has the most active community. Debate is good. It’s healthy for the industry, especially as it continues to mature. However, telling people that they’re wrong for wanting to test new platforms and experiment isn’t healthy. It discourages the creation of content, which is where the focus should be.

I have public and private blogs on all three platforms and manage blogs that are based on other platforms as well. All of them have their pros and their cons. The one you choose is dependent on the type of content that you want to create and your preference for ease of use. There is plenty of fantastic blogs that run on each platform. Because they’re on one platform or another doesn’t make the content on them any different.

I have considered moving this blog off of WordPress and over to Tumblr to allow me to more easily share shorter form content such as quotes or post a quick video that I come across without feeling the need to elaborate at length about it. Whether or not I decide to experiment and transfer this blog will not be done because it is right or wrong, it will be done because of my desire to create content and deciding the type of content that I want to provide to the community at-large.

Whichever platform you choose to create content on, don’t be ashamed of it and don’t let anyone tell you it’s wrong. Do research on the pros, cons and how each compares, decide what you want for yourself and your community and then experiment for a while with each platform. Deal?

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Photo Credit: ladybeames

Now Running on the Genesis Theme Framework

If you visit this blog via a browser, then you probably noticed that I have been making some changes ’round these parts over the past week or so. If you haven’t stopped by lately, come on over and see how the scenery has changed.

JustinRLevy.com on Genesis Theme Framework, by Justin Levy

Late last week, I switched to the Genesis Theme Framework for WordPress (affiliate link). I then decided to install the Prose child theme when it launched to help extend the backend feature set. That’s one the best parts of Genesis, it has child themes that allow you to retain the Genesis framework but easily swap out to different designs and backend options. With the Prose child theme installed I am able to tweak nearly every aspect of my website. Externally it provided a simple canvas to start from, which you’ll find similar to Thesis when it is first installed. But, if that design isn’t right for you, there are a dozen more that you can choose from, install and get up and running within a few minutes.

Genesis Framework for WordPress

What I like the most about it is that the theme focuses on SEO. While focusing on content is one of the best SEO strategies you can employ, Genesis makes it super simple to optimize every page and post (if you wanted to get that granular) of your website.

The reason I decided to change was not because I was unhappy with my two previous themes: Headway and Thesis. It was that Brian Clark is a friend of mine and several of my friends have gotten behind the theme over the past couple months. Since these are all people that I trust, I wanted to test out Genesis myself. In fact, I plan on continuing to use Headway and Thesis in other projects that I will be launching.

If you’re considering switching things up around your website or blog, I’d highly consider grabbing Genesis and trying it out for yourself.

Genesis Framework for WordPress

Gone Mobile

You can now access a mobile version of [justinrlevy.com] when you use a touch mobile device such as an iPhone or Droid.  Previously this blog had utilized the Carrington theme to create a mobile version of the site.  But, I just switched over to WPtouch to create a fuller experience.  Carrington had many of the features that WPtouch has but I like the look, feel and design of WPtouch a little more.  It displays photos, Tweetmeme and Disqus tightly as well as the basic features of the site including tabs, tags, categories, date/time, and more.

What really impressed me about WPtouch was the level of customization the theme allows from the Settings menu.  In my previous experience with themes or plugins that created mobile versions, they usually were limited in their customization options, if they allowed customization at all.  Of course, you could pay to have a custom mobile version created but who wants to spend money if they don’t have to.

To highlight the high level of customization that the user is allowed, I took the below screenshot of the just the icon selection menu.  This menu allows you to choose the icons that will be displayed for your different tabs.

That is just one of the many customizable features that you can tweak and have fun with.

So, if you’re looking to create a mobile version of your blog/website and you’re on WordPress, head over and grab WPtouch.

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A New Look and Feel Around Here

So, I was getting jealous watching Danny Brown talk about how much fun he was having playing with the newly released Headway theme.  Knowing that my friends over at CoffeeHouse Ideas will be designing something new and sexy for me in the next few months, I was a little hesitant to switch things up.  But, then I saw this video from Remarkablogger and I was sold.

If you can’t view the video, it is also hiding over here.

YouTube Preview Image

As I get a chance to play with the back-end of Headway more, I will post a complete review of my experience behind-the-scenes.  But, I know that many, if not most of you, connect here through RSS or email so you may not notice when design changes are made.  With this update, I have also added in a Lifestream, Photostream (from my Flickr), Google Connect and a few other nifty things.  I purposely left it kinda minimalist so there is a focus on content and connecting.

justinrlevy.com

I really like the changes and was getting bored staring at the same blog day in and day out.  I’m curious to know what you think.  Do you like it?  What’s ONE thing you want to see around here?

Want to try out Headway for yourself? Check it by hitting up the banner below (affiliate link)…

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The Next Evolution of Comments

Prior to social networks like Twitter, Facebook, and FriendFeed, if you wanted to discuss a blog post, you would normally do it in the comments section of the blog post.  Of course, you could discuss on the phone, in person or via email but on the web it would be discussed on that specific blog post.  That still continues but what has changed is that many conversations are taking place around the post as well on these various networks.  For example, someone could read this post in Google Reader, share it causing it to post to Facebook and FriendFeed.  Then on both of those networks, separate conversations could take place that I would never be aware of.  Well, that is changing and today Mashable announced the implementation of social media comments.

mashable-disqusThe feature is through the blog comment service Disqus and is powered by the comment aggregation service UberVU.  One of the benefits of using Disqus is that it provides a single commenting profile across any blog using the service.  It also allows you to post your comments to Facebook, FriendFeed, and a host of other features.

I have always enjoyed using Disqus on other blogs but have hesitated to implement on this blog or over on Prime Cuts.  The reason for my hesitation was that even though the Disqus comments are integrated into the blog, the comments on my blogs would no longer belong or be in control of the blog…they would be in Disqus hands.  That’s not necessarily a bad thing but, like I said, something that caused hesitation.  However, now I am considering testing with Disqus as I really want to test the social media comments when it enters general release.  It is currently being exclusively tested on Mashable over the next 2 weeks but there are plans to release it.

As of right now, this feature will only be able via the Disqus platform but is where the future of commenting is headed.  We first had the aggregation of social networks into platforms such as FriendFeed and now we will see blog comments become aggregated.

So now I turn it over to you, what are your thoughts on this?  As this eventually becomes a standard feature, what do you think will be the next big step for conversation on blogs and social networks?

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