Weekly Roundup: Posts from the PR World [8/2/08]

This was a busy week for me starting off with a speaking engagement for an event that my restaurant sponsored as well as attending the WBJ Sales Summit.  I’m still trying to catch up and over the next few days I should have a few new and exciting posts ready!

I also wanted to take a minute to say thank you to Josh Whitford of the Unconventional Marketing Blog.  Earlier in the week he showed the blog some love by posting an excellent review on his site.  If you haven’t subscribed to Josh’s blog yet then you should subscribe now and take some time to dig through his archives.

Currently Reading
Since I didn’t have a lot of time to dedicate to reading, I’m still busy reading Scoble’s Naked Conversations. Once I finish with his book, I’m going to pick up one of Seth Godin’s Meatball Sunday: Is Your Marketing Out of Sync?

I’m curious what everyone else is reading.  So, in the comments section let me know what books you are currently reading or have recently read along with a quick review.

Interesting PR/Marketing/Social Media Posts

Ok, that’s it for this week’s roundup.  Short and sweet.  This coming week I’ll be conducting a few interviews which I’ll be posting soon so keep a look out for that.

Crafting an Inbound Marketing Strategy

The HubSpot team just posted a video of a presentation that they recently gave.  The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results.  They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy.  Best of all is that their suggestions are completely free and just takes an investment of your time.  Granted, you could get into PPC campaigns, purchasing of themes for your blog, etc but at the basic level, which will produce great results, this strategy is free and ready to be implemented.

The video is about 40 minutes long.  If you don’t have time to view the video right now, at least take a look through the slides which are available for download at SlideShare.

Weekly Roundup: Posts from the PR World [7/25/08]

Starting today this will be a weekly roundup of everything I found interesting from the slice of the blogosphere reserved for the world of PR, marketing and social media.  Besides popular PR, marketing and social media posts, I will also post what book(s) I’m currently reading as well as any other non-PR related interesting posts, tweets or articles.  Most of these will be new posts but some may be some older but still relevant.

This is a way for me to expose you to other blogs that may be of interest.  I hope that everyone enjoys and please leave any interesting posts and articles that you may come across in the comments section.

Currently Reading

Title: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author(s):
Robert Scoble and Shel Israel
Published: January 2006
ISBN: 047174719X
Summary: “Robert Scoble, author of the nation’s best read business blog, and veteran consultant Shel Israel believe blogging is already changing the face of business.  They show you how employee bloggers altered the public’s perception of Microsoft.  How an outspoken NBA team owner uses his blog to connect with fans.  How small businesses and Fortune 500 companies alike can benefit from blogging, and how failing to use it properly can be disastrous.” -Inside Cover

Yeah, yeah, I know I’m late in reading this but I finally picked it up and am enjoying it so far.

Interesting PR/Marketing/Social Media Posts

Other Interesting Posts and Random Musings

That’s it for the first weekly roundup.  As the weeks go on and I get the formatting down, I’ll continue expanding this with more and more content.