by Justin Levy on December 6, 2009
I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA. It’s not often that I write about our full story. Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. I thought it may provide for an interesting read for you and may give [...]
by Justin Levy on October 14, 2009
One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered. Yes, I work with him at New Marketing Labs. No, that is not why I feel the need to pimp the hell out of this presentation. I have the distinct opportunity to hear Chris speak [...]
by Justin Levy on October 12, 2009
A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. Of that discussion came the decision to do the presentation on how to determine the ROI of social media. Figuring out social media ROI continues to be a very hot topic not only for [...]
by Justin Levy on May 11, 2009
Wouldn’t it be great if you had a profile of who your exact customer was? Imagine all of the things you could do with that information. You could do research specifically on that ideal customer. You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to. You [...]
by Justin Levy on May 6, 2009
Is it possible to provide great customer service without ever speaking to your customer? I think so. Actually, I know so. Since its inception, I have been a regular customer of Netflix. There have been a couple times where I’ve canceled the membership because of traveling, moving, etc but I’ve always come back. Why? Well, [...]
by Justin Levy on February 17, 2009
It’s no surprise that word-of-mouth can be the best marketing a company could ask for. It can also be the most detrimental to a company’s brand if that word-of-mouth is negative or even indifferent. As we are going through difficult economic times, it becomes even more important that you cherish every single customer. Furthermore, word-of-mouth [...]
by Justin Levy on December 22, 2008
This weekend I had the chance to take my dog out and really play around in the snow with her. I love spending time with my dog, Sasha. But unfortunately, my schedule over the past few months prevents me from doing some of the really fun things that we enjoy doing like going on hikes, [...]
by Justin Levy on October 27, 2008
On October 29th from 1p EST to approximately 3:30p EST, you will have the opportunity to watch 32 leading business, marketing, and social media experts. The best part is you don’t have to travel anywhere and it’s free!
Network Solutions is hosting the Solutions Stars Video Conference to explain to small business and entrepreneurs how the [...]
