Justin Levy

A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about.  Of that discussion came the decision to do the presentation on how to determine the ROI of social media.  Figuring out social media ROI continues to be a very hot topic not only for [...]

There has been a lot of buzz around Kogi BBQ, a Korean BBQ taco truck in LA that has used Twitter (@KogiBBQ) to create a phenomenon that produces lines that stretch around street corners to wait for the truck to arrive.  While I travel through LA around once a month, I have yet to stay [...]

Wouldn’t it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to.  You [...]

Is it possible to provide great customer service without ever speaking to your customer?  I think so.  Actually, I know so.  Since its inception, I have been a regular customer of Netflix.  There have been a couple times where I’ve canceled the membership because of traveling, moving, etc but I’ve always come back.  Why?  Well, [...]

It’s no surprise that word-of-mouth can be the best marketing a company could ask for.  It can also be the most detrimental to a company’s brand if that word-of-mouth is negative or even indifferent.  As we are going through difficult economic times, it becomes even more important that you cherish every single customer.  Furthermore, word-of-mouth [...]