December 6, 2009

Social Media Marketing in the Restaurant Business

I'm often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA.  It's not often that I write about our full story.  Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook.  I thought it may provide for an interesting read for you and may give you some insights or be helpful to you for application into your industry.  Once you're done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook.

July 12, 2009

Being the Chief of Stuff

If you ever read this blog, follow me on Twitter or any of the other number of networks I'm on, you'll quickly realize that I am fascinated by anything that's behind-the-scenes.  For example, I love that with New Marketing Labs I get to hang out with really cool companies at their offices.  As I've said before, I try to look behind-the-scenes of other industries to learn from and apply to the way I do things with my businesses.  That's why when I began reading about Reggie Love, the "body man" for President Obama, I became super interested.  A "body man" in politics is not a personal bodyguard, the Secret Service takes care of that.  Instead, a "body man", according to Wikipedia, is:

March 31, 2009

Using Social Media to Drive Sales for Small Business

Recently I had the opportunity to speak at Social Media Jungle: Boston hosted by Jeff Pulver.  The topic of my presentation was how brick and mortar businesses can use social media to drive sales.

February 20, 2009

Eating at the Social Media Steakhouse

Today, Danny Brown takes over my blog with a guest post about eating and social media...two of my favorite things :)